Della Theatre
807 Welch Boulevard,
Flint,
MI
48504
807 Welch Boulevard,
Flint,
MI
48504
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The Della Theatre at 807 Welch Blvd. was the third of three Della Theatres operated by Matt Theatres and was named after a beloved family member. Matt Theatres sold out to Butterfield Theatres in 1940.
This theatre stayed in operation until 1964 when it was sold to Genesee Bank and torn down to make room for the drive-thru offices for the adjacent bank which has since closed.
Today, the site of the theatre is the parking lot for the Community Capital Development Corp. which is located in the former bank.
Contributed by
Charles Van Bibber
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This link will take you to some photos of the Della Theatre in Flint, Mi.
Boxoffice of April 17, 1937, said that Lester Matt’s Della Theatre was scheduled to open on May 1, but the May 8 issue reported that the formal opening had taken place “last Wednesday night,” which would have been May 5.
I managed the Della around 1960. It was a large theater in a small, but elegant neighborhood. A small mall opened across the street and took away the theater parking. It had a large auditorium and a small balcony. It was a Butterfield theater. They owned 8 indoor theaters and later bought up the Drive-In theaters before the chain was bought out and all but the Capitol was torn down.
I had worked at the Capitol, transferred to Battle Creek to the Michigan theater. Then sent back to Flint to manage the Della. I was only 20 years old. We were second run and didn’t have money to run large newspaper ads. I did the best I could using a one column ad in a two column space that made the ads stand out. We did a pretty good business and I enjoyed working there. I didn’t own a car and had problems getting back home after the buses stopped running.
We did good business and they installed a new screen. Unfortunately, an after hours party had a drag queen on stage who accidentally bumped into it and it left a dent in it until the day they closed.
Before I worked at the Della the theater cashier was murdered. A security guard was questioned over and over. He used to take the managers to the bank after closing. I just remember his first name was Bill. It ruined his life, although he continued working security. He later worked for the Capitol theater’s manager, Earl Berry, and walked him or drove him a block to the bank night depository. I felt sorry for Bill. All the publicity made him a nervous wreck. His hands always trembled until the day he died. They never did find the murderer of the cashier. I have a photo of the Della that I will post in a few days.