3302 Greenmount Avenue,
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The Boulevard Theatre was in its day where the “class” audiences went to the movies. It’s very close to the stylish Guilford and Peabody Heights/Charles Village neighborhoods.It opened on October 8, 1921 with seating for 1,625 and equipped with a 3 manual 20 ranks Skinner organ. The Boulevard Theatre was often considered the “higher style movie house” compared to the Waverly Theatre one block south on Greenmount Avenue. The Boulevard Theatre had quite a run, running through to 1989 when theatre finally closed down.
The building has been gutted, and various shops are now located inside. The front entrance has not been changed however, and even the massive marquee still stands. The area is undergoing some changes, and it will be interesting to see how the theatre survives if the area makes a come back.
The front of the theatre was rather ornate with “dancing ladies” in stone that have started to crumble over the past years but are still visible from the street. A new huge curve marquee was installed in the spring of 1948 and the theatre was split down the middle and twinned in 1984. During its run as a movie theatre the massive marquee lit up the entire block of Greenmount Avenue.
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