232 W. 6th Street,
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The Medford Mail Tribune says that the 1,200 seat Holly Theatre opened on August 29, 1930 and was designed by Frank Clark. Clark, a prominent Medford architect, designed many other Oregon buildings including the Craterian Theatre in Medford and the Varsity Theatre in Ashland.
For many years, the Holly Theatre was operated by Robert L. Lippert Theatres Inc. Lippert, in addition to his four houses in Medford, operated 162 theaters, mostly in California, and a movie production company. The theater closed in 1986 and has been overshadowed by the restored Craterian Ginger Rogers Theatre.
In December of 2002, a damaged roof truss was discovered which forced the businesses in the building to vacate. The truss was temporarily stabilized and the tenants moved back in. Art Alfinito, who purchased the building in 1996, had been exploring restoration possibilities but the city is looking for a more permanent solution to the roof before it can be opened to the public. In January 2009, the Holly Theatre was put up ‘For Sale’.
The Holly Theatre is part of the Medford Downtown Historic District.
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