Carolina Mall Cinemas 10
120 Country Club Drive,
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Litchfield Reality (LR) began construction of the Carolina Mall Cinemas 8 in late 1985. She previously was located in the adjacent mall were a JC Penney’s now stands. Like many of her sister theatres CMS was one of several cookie cutter floor plans that LR design and built. In mid-1987 the cinemas was completed as boast the largest screen count around: eight screens. The Cinemas also hosted the first video store in Concord. This was eventually taken over and closed by Blockbuster Video. To this day you can see the holes in the interior panelling where the word “VIDEO” was installed.
Her exterior and interior have a wooden alpine trim that gives the building a very solid look. The lobby is extremely inviting, very open and to this day contains the same carpet that was installed almost 20 years ago. The wallpaper scheme is the creation of two managers. The original manager wanted a sandy flower print yet whenever his daughter took over for a year she installed random panels of dark khaki to break up the look of the walls.
Around 1990 or 91 LR sold off its NC and SC theatres to various chains. United Artists purchased a good percentage of these theatres in Cary, Concord, Wilmington, Albemarle, Asheville, Raleigh and Gastonia. (I may be forgetting a few) As the years went by and the local area grew attendance decreased slightly and the theatre began to show some wear. Around 1995 or 96 Merill Lynch purchased a large amount of the UA stock and began “innovative plans” to turn a profit with their theatres. The theatre were hastily neglected and profits began to decline. As a forshadowing of things to come Some of the NC theatres were closed due to low income and over all poor conditions. Yet the CMS 8 remained strong. In fact she received a new marquee in 1998 whenever the local mall remodelled.
By 1999 the CMS was now part of a flooded Charlotte theatre market with boast competition from Eastern Federal, AMC Theatres, Cinemark, Regal Cinemas and Consolidate Theatres. Later on that year United Artists Theatres went into brankruptcy protection and began to shut down more of the unprofitable theatres. For the next two years there was a constant threat of the end being nigh, both for the Carolina Mall 8 and for United Artists Theatres.
In late-2001 all UA theatres began to receive a memo concerning a merger and debt by-out of Regal Cinemas, UA and Edwards. In the Spring of 2002 is was made offical. For the next year the new company would test run the theatres to see which should remain and which needed to be shut down. Each time she made the cut. Now in 2004 after proving her vitality she boast an all digital sound system, new projectors, digital projectors in each theatre, plasma screens in the lobby a freshly painted front and new poster frames, yet the service and hospitality remain the same. Two extra screens were added in 2012, and the theatre is now operated by Southeast Cinemas.
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