Avalon Theatre

1720 Kings Highway,
Brooklyn, NY 11229

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Marquee of the Avalon Theatre, Brooklyn, NY in 1930

Viewing: Photo | Street View

Originally conceived as the Piccadilly Theatre, the Avalon Theatre was built by Loew’s Inc, and opened on January 25, 1928. It was equipped with a Robert Morton theatre organ. Within a year of opening, it became part of the Century Theaters circuit.

The Avalon Theatre was closed in 1982.

Contributed by William Gabel

Recent comments (view all 58 comments)

robboehm on August 4, 2014 at 6:58 am

Century built the Prospect in Flushing and leased it to Loew’s. Loew’s built the Manor in Brooklyn and leased it to Century who renamed it Vogue. Century also built the Merrick in Jamaica and leased it to Skouras, and, goodness knows, what else between which parties. The Propect returned as Century after the breakup of Loew’s and the Merrick also. Then there is the matter of the Century castoffs that became Springer. Springer, supposedly, an in law of Al Schwartz the founder. If you look extensively on CT you will also see a number of other theatres built by Century, not only the Suffolk in Riverhead mentioned in my December 8, 2013. comment.

Then there is the Century Skouras relationship where advertisements list certain theatres under both names while, elsewhere on the same page, there are venues just listed as Century. Subsequently, the “joint” theatres are either or.

rondanto on August 20, 2014 at 2:20 pm

Flatbush Ave in the 50’s & 60’s was like Broadway to me with all the theaters. Sometimes We’d walk to each one to see what future attractions were coming. My favorite was Loew’s Kings. Remember seeing “ King of Kings” there on Holy Thursday ,April 1962

theatrefan on February 12, 2015 at 9:45 am

Auditorium #8 in the Sony/Loews Theatres Lincoln Square complex on New York’s Upper West Side is named in honor of this former Loew’s Motion Picture Palace.

robboehm on February 12, 2015 at 12:35 pm

How odd. Although Loews built this theater it was under Century management within the year until it closed. They didn’t think highly enough of it to manage it themselves but honor it down the road?

theatrefan on February 12, 2015 at 3:02 pm

You are right it is odd, but I guess the one Wonder Theatre that did not have a auditorium named after it (the 175th Street) would not have sounded too out of place as among such names as Palace, Capitol, Majestic, State, Paradise, Olympia, Majestic, Kings etc.

robboehm on February 13, 2015 at 7:12 am

But, as you see, in the heading the name under Loews was not Avalon, which makes it even more strange. There was always an interesting relationship with Century. Loews also built the Manor which became Century’s Vogue. Century built the Prospect in Flushing and leased it to Loews. I think there were a couple of others. At one time Loews was negotiating to acquire Century.

theatrefan on February 13, 2015 at 8:23 am

Yes, right before the Almi & then Rugoff/Cinema 5 combination I believe. The photo on the plaque in the Lincoln Square is a Loew’s Hump Style Marquee, similar to the one the Oriental had originally. I have never seen that photo anywhere else unfortunately. The THSA probably has it in their Loew’s Collection.

robboehm on February 13, 2015 at 11:06 am

How does that photo compare with the one in the photo section above? That is a modified hump back with just the “Avalon”.

theatrefan on February 13, 2015 at 12:33 pm

The photo on the plaque is taken from a distance, & had a vertical sign the said Loew’s and then Avalon on the bottom of it at an angle. I believe the marquee is the same one as the plaque.

theatrefan on March 31, 2015 at 10:38 am

Walked by today & it seems that part of the Rite Aid signage has crumbled away, They don’t make construction materials like they used to.

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