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Carl Veseth and his wife launched the Valli Drive-In on June 8, 1957 in Malta. The Veseths also had opened the Villa Theatre in town on June 30, 1955. The new drive-in was managed by their son, Bill. The name of the theatre was selected by a contest entry by Hurley Williams, Jr. of Malta.
The 280-space Valli Drive-In cost a total of $40,000 to build and was constructed by the Ballantyne Company and screen tower by William Veseth. It was still operating into the 1970’s.
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