Milky Way Drive-In

7900 Crystal Ridge Road,
Franklin, WI 53132

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MILKY WAY Drive-In Theatre; Franklin, Wisconsin.

The Milwaukee Milkmen baseball team with Franklin Tourism and Studio Gear opened the 150-vehicle day-or-night Milky Way Drive-In Theatre on the 2020 Memorial Day weekend with a 40-foot LED screen offering two shows daily with family-oriented films on the first shows, more mature fare later on and a weekly late-night youth-oriented feature. Concessions are available via a “car hop” option. LED technology will allow screenings day or night with stereo audio transmitted via radio frequency.

Contributed by Lou Rugani

Recent comments (view all 3 comments)

LouRugani on May 22, 2020 at 7:21 am

The Milky Way Drive-In Theatre opening at 6 p.m. on Friday evening, May 22, 2020 began a season of entertainment through Labor Day. “Onward” heralded its grand opening, followed by “Fast & Furious” and “Hobbs & Shaw” at 8:45 p.m. Tickets are $35 per car, limited to the number of seatbelts.

The theatre’s selection of food and drink includes hamburgers, Impossible burgers, hot dogs, French fries, popcorn (of course) and candy. Soft drinks available are Coke/Diet Coke, Sprite, and Mellow Yellow; adult beverages are Miller Lite, Coors Lite, Leinenkugel’s Summer Shandy, Lakefront Riverwest Stein, Lakefront Brewery IPA and White Claw Raspberry & Mango. Bottled water is also available. Concession orders are made and paid for via app and delivered to your car via car-hop.

Adjacent stadium lavatories are open for use.

Mike Zimmerman is the CEO of ROC Ventures, developer of the Ballpark Commons mixed-use development and owner of the Milwaukee Milkmen baseball team.

KenLayton on May 22, 2020 at 12:08 pm

A 40 foot screen doesn’t seem very big for a drive in theater.

I wonder what the picture looks like in the daytime? How will the picture look as the LEDs age and dim/burn out?

davidcoppock on May 8, 2021 at 2:46 pm

World’s first drive-in to work in the daylight?

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