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Farwell’s Border Theatre advertised as “Your Friendly Theatre” showing Hollywood movies after World War II. The theatre was within view of the Parmer County Courthouse but got its name from being situated on the state boundary line dividing Farwell – situated in the State of Texas – from the adjoining twin-town, Texico – situated in New Mexico. Advertisements for the theatre sometimes listed showtimes stressing, “Remember this is Texas Time” as people living just two blocks away from the Border Theatre could live in Texico’s Mountain Time Zone while others lived in Farwell’s Central Time Zone.
The Border Theatre reduced its operation to weekends only as television began to challenge small theatres all over the country. The Border Theatre also began offering a single showing of Spanish language films to serve the Hispanic community and attempt to remain viable. By 1973, the theatre had new management continuing weekend-only operation but began a new policy with Spanish language films shown for all shows except one English language film shown on Saturdays at 2pm. It advertised in the Clovis, New Mexico newspaper as the city of nearly 30,000 was just about ten miles away. The theatre went out of business as the towns could no long support the theatre because Farwell and Texico had a combined population of under 2,000 people.
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