Loew's Fairmount Theatre
708 East Tremont Avenue,
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The Fairmount Theatre was one of the largest Loew’s theatres in the Bronx, opening on September 12, 1928, a full year before it was eclipsed by the Paradise Theatre. Designed by architect Joseph Orlando, the Fairmount Theatre was in French Renaissance style. The auditorium was semi-Atmospheric style, with patches of dark blue sky peeking through the latticed ceiling, but without floating clouds or twinkling stars.
The Fairmount Theatre opened with vaudeville and movies, but after the Paradise Theatre’s debut, it went to straight movies and playing them two weeks after that Grand Concourse showplace. Loew’s dropped the Fairmount Theatre in the late-1950’s, but it struggled on under “indie” ownership until conversion into a Hispanic cultural center and museum.
Then, in a surprising development, realty developer Greg Morris took over the building in 1986, with plans to convert it to a movie fourplex, retaining as much as he could of the original auditorium. I don’t know whether that ever happened. A recent photo of the site on the internet shows most of the building being used for a supermarket.
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