Blue Mound Drive-In

16125 Blue Mound Road,
Brookfield, WI 53005

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This drive-in was the first to open in the state of Wisconsin, on June 18, 1940. It was named for the road it was located on, Blue Mound Road. The drive-in had a single screen, which was replaced during the 1950’s by a CinemaScope screen. The Blue Mound closed around 1980 or 1981, and has been demolished, replaced by Office Max, Kids'R'Us and other various smaller stores across the street from the Brookfield Square Mall.

Contributed by Bryan

Recent comments (view all 18 comments)

Joe Vogel
Joe Vogel on December 2, 2008 at 10:48 pm

The current introductory paragraph for this theater needs to be updated with the opening date of June 18, 1940, given by Charles Bruss above.

The ads on the page that he linked to (and Lost Memory re-linked to just above) don’t use the name “Blue Mound Drive-In” until 1949. Before that they usually say simply “Drive-In Theatre” with Blue Mound Road usually mentioned somewhere below. Drive-In Theatre should probably be an AKA.

Here’s another puzzle: A 1995 article from the Milwaukee Journal (about the Paradise Theatre in Milwaukee) mentions that architect Urban Peacock was the designer of the “Victory Drive-In” in Brookfield. Was this theater ever called the Victory? Did Brookfield have another drive-in, not yet listed at Cinema Treasures? Did the Milwaukee Journal make a mistake? Was the Victory Drive-In that Peacock designed in some other town? Charles? Anybody?

MrDriveIn
MrDriveIn on December 3, 2008 at 12:59 pm

In regards to Joe Vogel and the Victory Drive-in. The Victory Drive-in opened on June 13, 1950. It is actually in the town of BUTLER, WI but always got credited to either Brookfield or Menomonie Falls, WI which are both incorrect. It was always called the Victory Drive-in from day one. Brookfield did not have another drive-in. The 59 Outdoor Theater which opened in 1967 was located on what was Hwy 59 and County A but was condsidered to be in Waukesha, WI. So yes, the Milwaukee Journal made a mistake which they tend to do from time to time when they don’t actually double check things. It is because of the Milwauke Journal that the Bluemound Drive-in was credited with having opened in 1939 which is totally incorrect. June 18, 1940 is the opening date which the Milwaukee Journal could have checked their own newspaper archives to find that date but didn’t. So thank you Joe for bringing the above opening date for the Bluemound to SOMEBODIES attention. And I hope I helped answer your questions regarding the Victory Drive-in. Check out more info on Wisconsin drive-in theaters at: www.drive-inthruwisconsin.com . Email Charles Bruss at:

MrDriveIn
MrDriveIn on December 3, 2008 at 1:06 pm

In regards to KenRoe about the Bluemound Drive-in. For many years the Bluemound Drive-in was simply known as Drive-in Theater. Or Drive-in Theater – Bluemound Rd. So in the Film Daily Yearbook and other publications such as the Motion Picture Almanacs, listed the Bluemound Drive-in as Drive-in Theater – Milwaukee as it was located “fairly,” close to Milwaukee. And most people back then would have an idea where Milwaukee was but would have no clue as to where Brookfield was. The Bluemound Drive-in was also listed in the early years as Drive-in Theater – Elm Grove also. Same drive-in with both early listings as either Brookfield or Elm Grove. Hope this helps. BTW the last day the Bluemound drive-in showed movies was on September 7, 1981.

Joe Vogel
Joe Vogel on December 3, 2008 at 11:35 pm

Charles: Thanks for the clarification. I see that Cinema Treasures has a Victory Drive-In listed as being in Menominee Falls. Is that the one that was actually in Butler? If so, I can place a comment there mentioning the Journal article’s attribution of the design to Urban Peacock.

MrDriveIn
MrDriveIn on December 4, 2008 at 2:02 pm

Hey Joe: Yes that Victory Drive-in listing they have under Menomonie Falls is the same one that should be listed as being in Butler, WI.

Lost Memory
Lost Memory on December 22, 2008 at 10:13 am

In 1975 the Blue Mound Drive-In had a capacity for 1,000 cars.

Mike Rogers
Mike Rogers on May 16, 2010 at 5:16 pm

i think I read somewhere that Lost Memory is off CT.

rivest266
rivest266 on October 17, 2010 at 7:17 pm

June 18th opening ad ad Drive-In can be found at
View link

rivest266
rivest266 on October 18, 2010 at 4:06 pm

July 10th, 1959 ad for a new refreshment building is at
View link

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