Noland Fashion Cinema

13520 East 40 Highway,
Independence, MO 64055

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The Noland Fashion Cinema opened in 1996 by Dickinson Cinemas seating 2,450. An impressive facade for a multiplex with twin red brick towers supporting a large overhand with the theatre name in neon on the overhand. A three window box office to the right of the entrance leads into a large spacious lobby with a center concession area. The auditoriums are nice and complemented with a deep red and brown trim. Plent of leg room between the aisles. Last operated by the independent Globe Cinemas company, it was closed June 22, 2014.

Contributed by Charles Van Bibber

Recent comments (view all 6 comments)

swdailey
swdailey on October 29, 2006 at 6:12 am

This theater was built by Dickinson, not Globe. This whole area of South Noland Road was the hot area of Independence construction activity in the late 80s but has since fallen on hard times (at least in terms of major investment). AMC’s Independence Commons 20 is about 3 miles.

karlyjm
karlyjm on February 6, 2008 at 9:01 pm

Globe Cinemas didn’t build a single theatre I don’t believe. He just bought out old buildings and re-opened them.

fbuckie
fbuckie on March 6, 2009 at 11:06 pm

This is a six screen theatre, not an eight screen theatre.

Aparofan
Aparofan on June 12, 2009 at 9:16 am

I’m pretty sure this theater opened in the mid 80’s. I remember going there in high school and I graduated in 1988. It’s a little run down now but it’s a decent second run house.

NightFury
NightFury on June 29, 2014 at 9:46 am

This theater is now CLOSED.

http://www.examiner.net/article/20140628/NEWS/140628877/1994/NEWS/?Start=1

“ The last dollar-house theater in the Kansas City metropolitan area has succumbed to the era of digital film.

Noland Fashion Cinema 6, 13520 E. U.S. 40 in Independence, closed its doors for good June 22. The movie theater ran films that had been out weeks, or even months, prior to their initial release at discounted ticket prices since 2002. It opened in the mid 1980s as a first-run theater, said former General Manager Daryl Smith.
                
                  “We sure didn’t want to close, but had no choice,” he said.
                
                  The major reason behind the theater’s closing was the movie studios’ push for digital film, he added. Both he and Brian Wolfgang of Pharaoh 4 Cinemas, 114 West Maple Ave., in Independence, said it is harder to secure 35 millimeter film prints for exhibition due to many Hollywood movie studios releasing movies only in a digital format. The two theaters still use celluloid film projectors.
                
                  “The cost ... didn’t justify the need to continue,” said Smith. He added that attendance at Noland Fashion Cinema 6 declined over the past few years, too. Given the low volume of business, it didn’t warrant the purchase of expensive digital projectors. Plus the time between a film’s theatrical release and its release on either DVD or Blu-ray has considerably shortened over the years, he added.
                
                  Now the Pharaoh 4 remains as the only theater in Independence that still uses 35mm prints, but hopefully that is about to change soon, said Wolfgang.
                
                  He said his theater is in the process of financing digital projectors that should be installed by late summer. However, it is estimated that four digital projectors for all of Pharaoh’s auditoriums would be in the price range of $250,000.
                
                  But it should pay off.
                
                  “Developing a 35mm print could be up to $2,000 to $2,500,” Smith said. “It’s cheaper on the digital factor.”
                
                  With digital projectors comes the opportunity to also have a 3-D projector, he added. “There should be a resurgence when we become digital.”
                
                  Currently, Wolfgang says he had to pass up on some films because the ones they previously acquired have to be shown for a specific amount of time. “We have to make a deal with the studio to show a film for two to three weeks, and we just don’t have the auditorium space.” And given the movie business, it’s hard to foresee what will be a box office draw.
                
                  Wolfgang said a kick start program will be set up soon to help raise money for new digital projectors.
                
                  As for Smith, he believes the movie theater market will not become obsolete."
                  
Logan5
Logan5 on September 17, 2014 at 10:27 am

Another insightful article (this one from James Fussell of the Kansas City Star dated 6/25/14) about the Noland Fashion Cinema and factors involved in its closure is here: http://goo.gl/apO4Xl

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