Nova 10 Cinemas
4353 Merle Hay Road,
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This theatre has a history that is hard to follow. Originally opened in the 1980’s by Dubinsky Brothers. In the early 1990’s Carmike took over as the Carmike 5 Cinema. Was expanded to eleven screens in 1995. In 1997 Silver Cinemas built a new ten-plex just blocks away in the old Pace Warehouse store with a second run policy at $1.50 admission putting an axe to Carmike’s Value Cinema downtown. Carmike put a rush on and finished the construction of the new Wynsong 16 in Johnston and changed the Carmike 11 into a $1 second run theatre. Silver Cinemas a week or so later changed the policy at the ten-plex to first run. Carmike kept the eleven-plex a discount $1 cinema until 2000.
Nova Cinemas reopened the eleven-plex in 2002. They started a new program where the admission of $5 included a small popcorn and soft drink. The regular admission was $3.50. Nova converted one of the auditoriums into a laser tag operation and now the theatre is known as the Nova 10 Cinema. Rather complicated life for a fairly new cinema.
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