Nova 10 Cinemas

4353 Merle Hay Road,
Des Moines, IA 50310

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This theatre has a history that is hard to follow. Originally opened in the 1980’s by Dubinsky Brothers. In the early 1990’s Carmike took over as the Carmike 5 Cinema. Was expanded to eleven screens in 1995. In 1997 Silver Cinemas built a new ten-plex just blocks away in the old Pace Warehouse store with a second run policy at $1.50 admission putting an axe to Carmike’s Value Cinema downtown. Carmike put a rush on and finished the construction of the new Wynsong 16 in Johnston and changed the Carmike 11 into a $1 second run theatre. Silver Cinemas a week or so later changed the policy at the ten-plex to first run. Carmike kept the eleven-plex a discount $1 cinema until 2000.

Nova Cinemas reopened the eleven-plex in 2002. They started a new program where the admission of $5 included a small popcorn and soft drink. The regular admission was $3.50. Nova converted one of the auditoriums into a laser tag operation and now the theatre is known as the Nova 10 Cinema. Rather complicated life for a fairly new cinema.

It was closed in the Summer of 2012.

Contributed by Charles Van Bibber

Recent comments (view all 4 comments)

zooklaw
zooklaw on December 20, 2004 at 10:44 pm

Two auditoriums in this theater were THX certified for a period of time. Seen here, “The Mummy,” “Battlefield Earth,” and “George of the Jungle.” I believe that 5 or 6 auditoriums were equipped with digital sound. One of the more decent second run theaters I’ve attended.

Logan5
Logan5 on June 9, 2009 at 4:17 pm

According to a Des Moines Register article “Still Mad For The Movies” 5/18/1998 (Page 1T) by G.T. Melhus, this theatre was built (circa 1980s) by Dubinsky, sold to Excellence in 1988. It later became Carmike 11 circa 1990, then Nova 10 Cinemas circa 2002. 4353 MERLE Hay Road is street address.

Century6
Century6 on January 2, 2010 at 7:05 am

Nova 10 opened in March 1986 as the Century 6, owned by Dubinsky Bros. Dubinsky owned most of the theatres in Des Moines at the time, including the Century 6, Capri, Eastgate I & II, Southridge 3, Valley 3, Fleur 4, Forum 4, and the River Hills/Riviera (with Fridley Theatres). Later, they would open the Westwood 6 and eventually the whole chain was sold to Excellence, which was later sold to Carmike.

rayman29
rayman29 on October 4, 2013 at 3:56 pm

This theatre closed last summer rather suddenly. Sounds like financial troubles of the owners.

http://www.kcci.com/news/central-iowa/Theater-mysteriously-closes/–/9357080/14725662/–/dvea34z/–/index.html

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