Plaza Theatre

627 Madison Avenue,
New York, NY 10022

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Plaza Theatre

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The originally 991-seat theatre (500 more seats were later added) was built by a German cultural society and first opened in 1908 with stage plays and musical concerts. The single-floor Beaux Arts auditorium was peculiarly designed, with boxed seats at the rear instead of adjacent to the stage.

The New German Theatre was an instant disaster and soon leased to the Shuberts, who turned it into a conventional playhouse under the new name of the 59th Street Plaza Theatre. The Shuberts also failed to achieve success, and in November, 1909, Marcus Loew took over the lease and converted the house to movies as Loew’s Plaza Theatre.

When Loew’s later acquired the larger and more elegant Lexington Opera House about eight blocks away, it sold the Plaza’s lease to Leo Brecher, who operated it as a subsequent-run movie house until it was demolished in 1929 to make way for an office building. Brecher then took the name Plaza for a new and much smaller theatre that he built a block away at 42 East 58th Street.

Contributed by Warren G. Harris

Recent comments (view all 19 comments)

bobolink on December 27, 2005 at 1:09 pm

Thanks to Warren for his generosity with is abilities, and for his computer savvy. Robert.

bobolink on December 28, 2005 at 4:13 am


The association of Mucha with the “German Theatre” started in 1907 at the IRVING PLACE Theatre. He designed the plays listed in my above confused article, and produced the program of the “Deutsches Schauspiel Haus- Irving Place Theatre ” for that venue.
When Baumfeld decided to open the “ New German Theatre” ( also called the “German-American Theatre”) it was in the new and eccentric structure located at Madison Avenue and 59th street. This is the venue with the Mucha murals and color scheme. It was this theatre that was closed after a little over a year, renamed “The Broadway” and then “The Plaza” and later demolished.
The original theatre at Irving Place became simply, “The Irving Place Theatre”, and continued to produce plays in both languages until its closure sometime during WW1.

Most of Mucha’s theatrical experiences were just as convoluted as this one.
I apologise for adding to the confusion. I think ..and hope.. that this is now cleared up. Robert

Warren G. Harris
Warren G. Harris on December 28, 2005 at 7:06 am

These are the remaining images contributed by Robert Haas and described by him above. Due to space limitations in my album, I will eventually have to remove some of these images, but I’ll try to retain those showing interiors of the New German/Plaza Theatre:

Warren G. Harris
Warren G. Harris on April 21, 2006 at 6:41 am

Could Robert Haas please e-mail me privately at .com? Thanks!

bobolink on February 17, 2009 at 11:26 am

send your email to .com I will gladly send the pictures to you

bobolink on February 18, 2009 at 7:27 am

Dear Chuck, Please do contact me..

Tinseltoes on August 16, 2012 at 7:21 am

Auditorium pictured in this 1919 trade article: archive

jay58 on February 24, 2013 at 1:02 pm

The present-day building is 625 Madison Avenue

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