1912 7th Avenue,
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Architects: Thomas White Lamb
Styles: Spanish Moorish
Previous Names: RKO Regent Theatre
Located in what was then a German-American section of Harlem, the Regent Theatre was architect Thomas W. Lamb’s first large “all picture house” and first opened in February, 1913, with John Bunny in “Pandora’s Box”. Behind the Regent’s Venetian palazzo exterior was a Spanish-Moorish auditorium, decorated in gold, blue and red, with satin wall panels and dark blue carpets. A ceiling mural above the proscenium depicted “The Surrender of Granada”, as envisioned by painter Francisco Pradillo.
Despite its opulence, the Regent Theatre was an almost instant disaster, causing owner Henry Marvin to summon up-and-coming impresario S.L. Rothafel to the rescue. ‘Roxy’s’ innovative taste and showmanship had already helped to save unsuccessful theatres in other parts of the USA, but this was his first chance to prove himself in the “big time”. He closed the Regent Theatre for several months while he changed some of the interior furnishings, installed potted plants, new stage lighting and curtains, and hired a symphony-sized orchestra to play music that was specially arranged to match the movies. When the Regent Theatre re-opened in December with “The Last Days of Pompeii”, the ‘Roxy’-produced programs became the talk of New York, and soon earned him a better offer to take over the direction of the Strand Theatre on Broadway in the midtown theatre district.
But the Regent Theatre continued to flourish and benefited from a take-over by B.S. Moss, who added Keith-Albee vaudeville to support the movies. Due to that connection, the theatre eventually became the RKO Regent Theatre, and went through some minor “modernizations” in 1939 and 1944.
The RKO Regent Theatre closed as a movie house in 1963, but was still listed in the 1964 edition of Film Daily Year Book. The Regent Theatre was taken over by an evangelical church, and remains one to this day.
In recent years, the church has tried to restore some of the Regent’s original glory, and it probably looks better than it did under the neglectful RKO regime.
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