Loew's 42nd Street Theatre
132 East 42nd Street,
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The theatre first opened in 1896 as the Murray Hill Theatre, presenting plays and musical concerts. Several years later, it was taken over by William Morris and converted to vaudeville. In 1909, Morris decided to give up his theatre holdings to concentrate on being a talent agent and booker, and sold the Murray Hill Theatre to Marcus Loew for his burgeoning circuit.
Re-named Loew’s 42nd Street Theatre, it presented vaudeville and movies until Loew’s took over the Lexington Opera House ten blocks to the north. Vaudeville was moved to the new Loew’s Lexington Theatre, and the 42nd Street Theatre switched to movies only. As Loew’s further expanded in Manhattan, the 42nd Street Theatre was reduced in status, playing double features at the end of their circuit run. But the theatre did good business due to its busy location on the SE corner of Lexington Avenue and 42nd Street, across from Grand Central Station.
During the Depression, programs changed daily, with an admission price of 5 cents during the day and 10 cents at night. The opening nearby of two newsreel theatres, one in Grand Central and the other in the Airlines Terminal opposite the station, hurt attendance at the 42nd Street Theatre, but not enough for Loew’s to close it down.
That finally happened in 1950, when the theatre was sold and demolished to make way for the construction of an office building.
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