Loew's Elsmere Theatre

On April 22 1953, Film Daily reported on page one that Loew’s was testing various wide screen systems at the Elsmere Theater.

The vertical sign in this photo is probably the original, but not the marquee. The original vertical had “THE” in the top space used for “LOEW’S.” In the 1916 photo linked above by Joe Vogel, the Elsmere had no marquee. Loew’s probably added one when it took over, and might have replaced or modified it by the time of this photo: View link
The 1916 photo of the entire white terra cotta facade of the Elsmere building also shows a “deluxe” dancehall/ballroom on the second floor, which had an electrified sign on the left corner.

Cool picture of the LOEWS ELSMERE. Never heard of it until today.

I believe that this theater no longer exists, as was pointed out on 5/17/07. I can’t confirm that, however.

This is another photo of Loew’s Elsmere.

I’ve walked by this site several times in the past few weeks. The portion of the building that had been standing for years has been completely torn down. There is now a backhoe on the lot digging up ground, presumably to prepare for new construction.

I seem to recall that by the late 1940’s, early 1950’s most theaters had air conditioning. As a young child, I visited this theater once sometime before 1952 and it wasn’t air conditioned.

There are more and better 2002 images at the same website. The one mentioned shows only a modernized facade. The other ones have views of the original building as it looks now.