125 E. Beverly Street,
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Opened in 1913 as the New Theater by local architectural firm T. J. Collins and Sons, this gem is located at the intersection of Beverley Street and Market Street in downtown Staunton.
The theater’s exterior features dramatic arches (inlaid with terra cotta tiles), false windows (also decorated with terra cotta tiles), and, above the arches, four laughing theatrical faces. After a fire in 1936 destroyed the original interior, it was rebuilt in Art Moderne style by John Eberson with seating for 1,100 in orchestra & balcony levels and reopening as the New Dixie Theater. On April 10, 1981 it was split into three screeens.
The Dixie Theater’s old vertical marquee is gone and the theater has now been split into four small auditoriums, but its exterior still retains much of this old theater’s charm.
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