GCC Fremont Hub 8 Cinemas

39400 Argonaut Way,
Fremont, CA 94538

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This theater opened in 1986 on the site of the demolished Fox Fremont theater in the Fremont Hub shopping center. General Cinemas operated it as a theater showing first-run films and its largest auditorium was the first THX-certified auditorium in Southern Alameda County. The theater’s fortunes started declining in late 1998 following the opening of Syufy Theaters Century 25 in nearby Union City. GCC tried showing arthouse fare but had limited success. The theater would close in June 1999.

Several months later, the owner of the Naz Cinema, which showed films from India and surrounding countries, decided to move his operation here and expand. Weekends would often have packed houses. In 2003, Naz Cinemas moved into a smaller multiplex about ¼ mile away and the theater was shuttered.

The theater was demolished in October 2004.

Contributed by scottfavareille

Recent comments (view all 6 comments)

scottfavareille on October 13, 2004 at 3:41 pm

Update: Demolishion has started on this theater. I drove by it today and half the building was already torn down.

Eric on December 24, 2004 at 8:50 am

Drove by yesterday and all that remains is a big lot…

scottfavareille on September 5, 2006 at 9:36 am

A Petco now sits on this site.

Lost Memory
Lost Memory on February 19, 2007 at 6:28 am

This is a 7/14/1999 article about the closing of this theater.

“Fremont, Calif., Movie Theater Closes after 13 Years.

Source: Knight Ridder/Tribune Business News
Author: Akizuki, Dennis

Jul. 14 — Even as a $10 million renovation is busily taking shape, the landmark Fremont Hub shopping center has suffered another blow with the closing of the General Cinema Fremont Hub 8 theater, the victim of the new modern megaplex in Union City.

Despite the latest setback for the 36-year-old center, the Hub’s owners are confident that the ambitious face lift, coupled with new tenants, will create a tonier atmosphere that will attract more customers.

Until last week, Fremont had four movie theaters: the Naz Cinema, Super Saver Cinema, Cinedome Eight East and the Fremont Hub 8. But with little warning to customers, the 2,300-seat theater complex on Argonaut Way sold its last box of popcorn Thursday and then turned out the lights for the final time.

Until the 25-screen Century 25 opened its doors in Union City on May 18, the 13-year-old Hub theater was doing just fine.

“Business had been very good until the 25 (screens) opened,” said Brian Callaghan, spokesman for General Cinema Corp. of Massachusetts, which operated the Hub cinema. “With the opening of the megaplex, (business) took a decidedly downward trend.”

General Cinema concluded the trend was permanent. And the decision came down a couple of weeks ago to close the theater.

Just a decade ago, eight-to-10-screen theaters were the giants of the industry, according to Callaghan. But the huge megaplexes have become more popular and are the new standard, with stadium-style seating, digital sound and bigger snack bars.

Century Theatres, which owns the Union City megaplex, also intends to replace the Cinedome Seven West in Newark with a 20-screen complex attached to NewPark Mall.

General Cinema, which operates 140 theaters with about 1,100 screens nationwide, has no immediate plans for another complex in the Fremont area.

“You hate to see somebody go like that, but when somebody goes like that, it creates an opportunity for somebody else,” said Jay Greenwood, the Hub’s new general manager. He added that the center is already marketing the theater space to prospective tenants.

The Hub is in the midst of a makeover, which will include new paint, landscaping, trellises and decorative towers. Greenwood said a pedestrian entrance is under construction on the west side of the center, and all the entrances will have a new airy feel intended to make it more inviting.

One new tenant is Bed Bath and Beyond, a home furnishing store that will take up about 35,000 square feet of the former Home Express store site, which is next to the new pedestrian entrance. Greenwood expects to announce more tenants sometime this fall.

Over the years, the Hub has had difficulty attracting shoppers and keeping major tenants such as Mervyn’s, which moved to NewPark Mall. Home Express closed its doors before the latest renovation began.

The new-look Hub will be ready by Thanksgiving.

“It will have a completely different tenant mix,” Greenwood said. “It will have a very upscale feel to it”.

Mike Rogers
Mike Rogers on April 4, 2011 at 5:06 pm

Gcc saw her days were numbered,sadly.Good story.

OCSlacker on April 8, 2013 at 11:59 pm

Loved working here. Great people , great memories. It was really a tough break when it closed, business was booming before the Century 25 opened. Some of my fondest memories come from running this theatre. Right before it closed it was #1 in the country for Rocky Horror Picture Show . We saw over a 1000 patrons come through that door every Saturday at midnight and at least 600 on average for our revival movie night on Fridays . It was an incredible success for the company and actually helped keep the theatre open for several months after the Century opened it’s doors. Really miss those days sometimes.

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