Rivoli Theatre

117 N. 4th Street,
La Crosse, WI 54601

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Viewing: Photo | Street View

Built in 1920 as a vaudeville theatre, the Rivoli Theatre was designed by architects Bernard Dockendorff and A.E. Parkinson in a Spanish style in an ‘Atmospheric’ garden setting.

Now somewhat run-down, the Rivoli still operates as a movie theater. Thanksfully, its original interior architecture is still present and in good condition.

The Rivoli’s second screen is located in a former lounge.

Locals know the theater as being a great place to grab a movie, pizza, and a beverage.

Contributed by Doug Holtz

Recent comments (view all 14 comments)

Lost Memory
Lost Memory on October 4, 2006 at 12:42 am

Here is a recent night view of the Rivoli Theater.

kencmcintyre on October 23, 2006 at 10:56 pm

There is a listing for the Rivoli in this 1922 issue of the La Crosse Tribune:

Lost Memory
Lost Memory on June 25, 2007 at 7:14 pm

This is a close-up view of the Rivoli Theater.

Lost Memory
Lost Memory on November 1, 2007 at 3:42 pm

Here is a recent photo of the Rivoli Theater.

Lost Memory
Lost Memory on November 3, 2007 at 1:08 am

This is a postcard view circa 1920.

Lost Memory
Lost Memory on April 8, 2009 at 5:20 am

A nice close-up photo is here

KJB2012 on December 20, 2010 at 9:15 pm

I see that back in ‘04, right wingers were bent at the theatre posting a political sign. Chill out.
I’d attend a cinema even if they had a “Tea Party” sign out front. But then I support Free speech, even speech I disagree with.

davidheymuldoon on December 4, 2012 at 12:07 pm

here’s some of the movies i saw at the rivoli in ‘50’s and '60’s: red skys over montana,> journey to the seventh planet,> the seventh voyage of sinbad,> baby, the rain must fall (steve mcqueen),> who’s afraid of virginia woolf? (liz taylor and richard burton),>the graduate (dustin hoffman),> blow up (david hemmings),> goodbye columbus,> the prime of miss jean brody,> the lion in winter (katherine hepburn), to sir with love (sidney poitier and lulu),> alfie (michael caine),>georgie girl,> having a wild weekend (the dave clark 5),>far from the madding crowd ( terrance stamp),> joanna (michael sarne, director),> bullitt (steve mcqueen),> butch cassidy and the sundance kid ( paul newman, robt redford),> bigfoot (starring bigfoot), >barbarella (jane fonda),> rosemary’s baby (mia farrow, john cassevettes), harold and maud (ruth gordon, bud cort),> and the worst movie i have ever seen: ilsa, she wolf of the SS (starring nobody you ever heard of)

LouRugani on December 21, 2013 at 2:21 am

The Rivoli, La Crosse’s well-known downtown theatre, had its grand opening on September 19, 1920. The Rivoli’s sister theater, the Riviera, opened one month later at 1207-1215 Caledonia St. Both were designed by the La Crosse architectural firm of Parkinson & Dockendorff with interiors designed by Odin Oyen of La Crosse. Each had its own management: the Rivoli by the La Crosse Theater Co., the Riviera by the Cooper Amusement Co.

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