1701 Mercy Health Place,
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The Twin Drive-In was a very popular drive-in, the only double drive-in in the Greater Cincinnati area. The screen tower was centrally placed and had a screen on each side. Both screens were 60ft x 120ft wide and you could drive through them at their base to their respective sides of the screen. The screens were named Reading Road West theatre which held 1,000 cars and Ross Avenue East theatre which held 1,348 cars, with in-a-car speakers. Each had their own separate entrances, exits, box offices, concession stands and projection booths. They also featured the Twin Starlite walk-in patios that could seat 800 peiople under the stars. They offered a courtesy car service to both patios from both entrances for people who didn’t drive. Plus, they had a service truck that would change flat tires, have 15-20 gallon of gas and jump start cars with dead batteries. The new twin drive-in was designed by architects William W. Carlton & Associates. It was opened by Rubin Shor dba S & S Amusement Co. Cincinnati, OH.
The west screen opened on May 26, 1949 screening the 1948 musical “When My Baby Smiles at Me” with Betty Grable, Dan Dailey and Jack Oakie. The grand opening for both screens was on July 28, 1949 screening the 1945 musical/drama “The Dolly Sisters” with Betty Grable June Haver and John Payne. Second feature was the 1944 western/biography “Buffalo Bill” with Joel McCrea, Maureen O'Hara and Linda Darnell. In December 1958, new projection equipment to screen TODD-AO films was being installed on the Reading Road West side. Rubin Shor died in December 1959. Peter Palazzolo was a Cincinnati restauranteur who held the major interest in S & S Theatres. He decided to sell all of the theatres. To make the sale happen, he had to purchase all the outstanding stock from the Rubin Shor estate and from the Shor family had of S & S Theatres. Plus all the Shor interests in the Eastern Shopping Center.
In January 1962, all of S & S Amusement Co. theatres were sold to Marshall H. Fine dba Associated Theatres from Cleveland, OH who paid $3.5 million. Fine formed the Cincinnati Theatre Co. to operate his Cincinnati interests. In May 1971 the Cincinnati Theatre Co. sold the Twin Drive-In to Roy B. White dba Mid-State Theatres. The sale also included the Auto-In and the Dent Auto. The Twin Drive-In closed at the end of the 1978 season. After being demolished, it served as a car park for a while.
In 1987, National Amusements built the 12-screen Showcase Cinemas Cincinnati complex on the land. It too has now been demolished.
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