Paramount Montreal, Toronto, Calgary and a fourth cinema to be renamed Scotiabank

posted by rivest266 on November 14, 2006 at 7:30 am

Cineplex whose brands include Cineplex Odeon, Galaxy and Silver City, went hunting for a company to buy the naming rights for its four Paramount-branded cinemas acquired from Famous Players.

Negotiations with landlords are ongoing, but the five Scotiabank-branded Cineplex cinemas are expected to include the Paramount theaters located in Toronto, Montreal, Calgary and Vancouver.

Scotiabank will be advertising its products in Cineplex lobbies. The agreement also includes installing automated banking machines in the five flagship theaters.

For more, visit theGlobe and Mail(reg. reqr’d.).

Comments (2)

rivest266 on November 14, 2006 at 2:53 pm

These theatre may be renamed after the name of the loyalty program (Air Miles etc..) that Scotiabank is planning. As of Montreal, it will be a big job to take down that 100 feet high sign. (like an 160-ft crane that will block all of Metcalfe St.) The Vancouver, Toronto and Calgary jobs should be easier.

qwo06 on December 9, 2006 at 11:30 pm

I think Scotiabank should put its name instead of their Air Miles brand. I just think it sounds silly.

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