“Veronica Mars” success shows people still go to the movies

posted by Michael Zoldessy on March 20, 2014 at 2:45 pm

Even with many of the most hardcore fans getting a free download, audiences still showed up last weekend for “Veronica Mars.” Everyone seemed satisfied with the $2 Million opening for the flick which could lead to sequels and more varied distribution models in the future.

Read more in Entertainment Weekly.

Comments (6)

moviebuff82 on March 20, 2014 at 7:23 pm

it seems that WB became the first major studio to follow the same pattern that Mark Cuban did, although Veronica Mars didn’t show up on HBO (now that would’ve been cool) since like HBO WB is owned by Time Warner and has shown most of Time Warner’s movie library since the 1989 merger.

markinthedark on March 20, 2014 at 8:16 pm

raysson – what you are not noticing is that Veronica Mars was a limited release at only 291 theaters but had a per screen average of $6233 which was higher than almost everything in the top 10 including 300. With its $2 million take opening weekend against a $6 million budget and factoring in VOD, DVD and other revenue streams this film will make a tidy profit. A film does not need to open in the mega-millions to be considered a success.

Single Moms Club was indeed in the top ten, opening at #5.

Cliffs on March 21, 2014 at 7:22 am

Raysson, There’s so much wrong with almost everything you said. As markinthedark points out, Veronica Mars opened on only 291 screens (vs 1900 for SMC and 3500 for 300:ROAE), 260 of which were rented by Warner Bros as essentially “private screenings.” Those showings had more people in them, per showing, than anything else in the top 10 except Grand Budapest Hotel. More screens, more money.

When Frozen opened in November, it was #22. Would you say that film got kicked off the podium? Of course it was only in 1 theater that opening weekend.

I’m just saying a bit more research might be necessary before you go off on your next “commentary.”

raysson on March 21, 2014 at 4:47 pm

You must have pissed off a lot of Tyler Perry fans, not to mention die hard fans of Veronica Mars, raysson.

What did you just do?

Cliffs on March 22, 2014 at 8:04 am

You simply spouted off a bunch of totally false information in a tone of total authority. I like to hear the opinions of others, but I always hope those opinions have a LITTLE research or knowledge behind them and not just wild swings in the dark.

And for the record, I’ve not seen more than a half season of Veronica Mars (and certainly not seen the movie) and can’t really stand Tyler Perry… So congrats! You’re 0 for 2 now.

markinthedark on March 26, 2014 at 5:56 am

I have never seen anything Veronica Mars or Tyler Perry so I have no bias for or against them. Just going by basic numbers and trends. There was once a conservative film critic on the radio who railed against a film that I can’t remember but it obviously was against his principles and he hammered on the film as a “bomb” that “didn’t crack the top 10”. It was a limited art house release and it was disingenuous of him – he knew better – so I called him out on it. Ever since then I try to defend the relativity of “success”.

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