Happy Hour Theatre
2015 Magazine Street,
New Orleans,
LA
70130
2015 Magazine Street,
New Orleans,
LA
70130
2 people
favorited this theater
Rosenberg’s Hall was was opened in 1891. The Happy Hour Theatre opened in September 1909 on Magazine Street at St. Andrew Street. A pipe organ was installed in 1915. It was sold to a church in 1935. The Happy Hour Theatre operated until 1983.
Today the building houses a gallery which sells rugs (both modern and antique) and antiques.
Contributed by
bryan
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Recent comments (view all 11 comments)
This is an artists rendering of the Happy Hour Theatre. The correct opening year is 1910, although this pic has a caption saying 1907.
http://www.stpaulsec.org/images/happy_hour.jpg
The June 24, 1944, issue of Boxoffice Magazine ran an article about pioneer New Orleans exhibitor Al Durning, who built the Happy Hour Theatre. Here’s an extract from the article, quoting Durning as he recalled the early days of movie exhibition in the Crescent City:[quote]“During the early part of the 20th century, all kind of moving picture theatres and airdomes sprang up over the city, at one time there being more than a hundred. Many types of projectors were used, the Edison predominating. St. Louis was said to be the only other city which compared as to the number of theatres.
“When I heard about the first real structural theatre built in Denver, I decided then and there to erect a first-class show house. So I promoted a company and we built the first suburban theatre building here and named it the Happy Hour. For years it was the pride and one of the show places of New Orleans. In spite of the competition from downtown nickelodeons, our price was ten cents. However, we packed them in daily and generally used the SRO sign over the weekend.”[/quote]Durning mentions a few of the earlier theaters in New Orleans, and says that during the summer, Charles Rock and Billie Reed would move their Vitascope projector from their theater at Exchange Alley and Canal Street, and set it up in the popular resort of West End on Lake Ponchartrain.
He mentions movies being shown at the old Grand Opera House on Canal Street, primarily a vaudeville theater. He names Messrs Scully and Streetly as the operators of the second motion picture house in the city, located at Canal and Basin, and credits them with starting the first film exchange in town as well. Streetly later opened the first airdome in the city, at Annunciation and Erato.
Charles Pearce then opened a movie house in a remodeled building at 932 Canal Street. This was later remodeled and renamed the Electric Theatre. Unfortunately he doesn’t give the dates these various houses opened, but all of them were in operation before he built the Happy Hour.
Nice pictures,and what a great name.
Announcing a book about New Orleans Movie Theaters
THEREâ€\S ONE IN YOUR NEIGHBORHOOD
The History of the Neighborhood Theaters in New Orleans
is being written by 89-year-old Rene Brunet, the dean of the motion picture industry in Louisiana, and New Orleans historian and preservationist Jack Stewart. The 160-page,coffee table book will be released in November and is being published by Arthur Hardy Enterprises, Inc. Attention will be focused on 50 major neighborhood and downtown theaters, culled from a list of nearly 250 that have dotted the cityâ€\s landscape since the first “nickelodeon†opened in 1896 at 626 Canal Street. The book will be divided by neighborhoods and will open with a map and a narrative about each area. Each major theater will feature “then and now†photographs, historic information, and a short series of quotes from famous New Orleanians and from regular citizens who will share their recollections.
YOUR HELP IS NEEDED
We are trying to acquire memorabilia and additional photos of this theater for this publication. (deadline July 1.) You will be credited in the book and receive a free autographed copy if we publish the picture that you supply. Please contact Arthur Hardy at or call 504-913-1563 if you can help.
Just added a 1938 photo. The “Ain’t There (dere) No More – New Orleans” FB page I got it from, had comments that said that author Anne Rice bought it in the `90’s. With intentions of making it into a dinner theatre. It apparently is an Oriental Rug store today. She also supposedly bought a church at Prytania & 3rd Street, which she also sold.
This was our Shop from 1985 until 1994 when the marquee fell after a rainstorm, Angel Heart (1987) was filmed right in front. I will try to post some memorabilia photos.
The theater is also briefly seen (down the street) in the movie Miller’s Crossing.
Wow! What a treat to see the picture of the Happy Hour Theater in NOLA. I worked there when I was in high school for a few years. Losts of memories. Mr David Richarme was the owner with his wife. I help Mr Richarme select the movies to e played. Especially the Spanish.
I grew up going there to watch Spanish films. A lot of great memories there with my mother and bother. Would love to have a picture of it if anyone wishes to sell it.
Appears to have opened as Rosenberg’s Hall in 1891. In September of 1909 it opened as the Happy Hour Theatre. In 1915, it installed a pipe organ which was used for silent films. It was sold to the St. Charles Avenue Baptist Church in 1935. Hurricane Betsy damaged the organ in 1965 and the 50-year old organ was retired after receiving and installing their new M. P. Möller unit (Opus 10678). Meanwhile, the Happy Hour continued and was showing Spanish language films on weekends.