Alameda Theater
318 W. Houston Street,
San Antonio,
TX
78205
318 W. Houston Street,
San Antonio,
TX
78205
20 people
favorited this theater
One of the last grand movies palaces built in America. When it opened on March 10, 1949, the Alameda Theater was the largest movie palace ever dedicated to Spanish language films & the performing arts. The Mexican film “Revancha” starring Ninon Sevilla was the opening movie. Singing cowboy Gene Autry was a surprise guest at the opening and he sang a popular ballad in Spanish.
The theater is housed within the historic International Building which was also home to the Mexican Consulate and the first Mexican Chamber of Commerce in the U.S. Built as a symbol of greater cultural understanding and Pan-American relations. Over 1,050 pieces of cold cathode adorn the 86 foot high marquee. The interior boasts phospherescent black light murals depicting scenes from the history of Texas and Mexico, the work of interior designer Hans R. Teichert. There was Altec Voice of the Theate stereo sound, Bodiform chairs, and an 18 foot performance stage. Neon lit, plexiglass murals line the walls and staircases.
Many of the greats from the golden age of Mexican cinema performed at the Alameda Theatre including: Pedro Infante, Cantinflas, Maria Felix, and Vicente Fernandez.
The theater was the winner of the most outstanding theater in the country in 1949. It lives on proudly today.
Contributed by
Sam Gorena
Want to be emailed when a new comment is posted about this theater?
Just login to your account and subscribe to this theater
Recent comments (view all 35 comments)
I was in S.A. two years ago to visit my brother who moved down there and I saw this place from the outside. I would liked to gone inside. It looked good on the outside.
Just stopped by the Alameda this morning. It is still just as beautiful on the outside, but the theater seems to be at a complete standstill. It looks abandoned on the inside with no sign of any activity, let alone restoration work. In the window there is a proud “proclamation” from Ford Motor Company announcing the a “sizable” donation to the restoration cause. It is dated 2005. It looks like nothing has happened since. Does anyone have any news? I assume the lights are no longer lit.
Here’s a link about the restoration of the murals: http://www.si.edu/mci/english/research/past_projects/alameda_mural.html
My father, Jose Perez del Rio, mc'ed many shows at the Alameda, including the “caravanas” with many famous actors and entertainers from Mexico. When I was about 5 years old, he lifted me in his arms and took me onstage to introduce me to the audience, who I could not see because of the footlights. I spent many hours sitting near the backstage entrance watching all those wonderful movies while my Dad prepared his work. He did many things to entertain the audience between sets, including playing the part of “Dr.I.Q” and staging vaudeville type scenarios. I am very happy the Alameda remains with us now. By the way, I too became an entertainer.
Just passed the Alameda and it looks just as beautiful on the outside as the last time I was here over a year ago. Sadly, it looks just as forlorn on the inside. Looks like not a single thing has happened.
This site has recent photos of the interior: www.hillcountrydeco.com/theaters/alameda/
I wondered if anyone would know, did the Alameda theatre host talent shows a very long time ago, my dad is 86 years old and says he sang in a talent show many years ago and won second place. His only wish is a photograph of this event. Does anyone know anything about this?
Decorator Hanns Teichert wrote an article about the Alameda Theatre for Boxoffice. It appeared in the issue of February 4, 1950. Here are links:
First page
Second page
Mid `50s photo added courtesy of Mase Mason.
Opened March 10tn, 1949. Grand opening ads posted