White Theatre
155 Main Street,
Salinas,
CA
93901
155 Main Street,
Salinas,
CA
93901
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Additional Info
Previous Names: White's Theatre
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The White Theatre was probably the oldest movie theatre in Salinas. It opened on March 19, 1910 and pre-dated the newer version (1916) of the Brown’s Opera House a few doors north on Main Street.
The White Theatre had long since ceased operations as a movie theatre. In its last years, the buidling was used as a men’s clothing store. The interior was remarkably intact. The interior was very simple and had little in the way of bas relief decoration. Presumably there was some stencil painting, but that had long since been covered with new paint. The proscenium opening was still in place as was the stage (converted to a manager’s office.)
The White Theatre building was constructed of unreinforced masonry brick. The structure was demolished to make way for the new Maya Cinemas 14. The White Theatre is not to be confused with the Brown’s Opera House/(1920) T & D/Crystal Theatre that was just north of the White Theatre and was also demolished to make way for the Maya Cinema 14 structure. A Brew ‘N Krew bar operates at the actual address of the White Theatre.
Contributed by
Tom DeLay
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Recent comments (view all 4 comments)
The above photo shows the 100 Block of Main Street, Salinas, CA. The White Theatre is 5th from the left with 5 round windows above the marquee. The word ‘Theatre’ is on the side.
Actually, the theatre with the round windows is the former Brown’s Opera House, which would eventually be remodeled and become known as the Crystal. The building immediately this side of it with the two curving bay windows still stands today, and abuts the part of the Maya Cinemas that occupies the former Crystal site. The White Theatre is the facade that is five buildings to the right of the Brown’s/Crystal—the last front before the two story buildings which make up the remainder of the block.
This opened as White’s on March 19th, 1910. Grand opening ad posted.
Now in the photo section: Sanborn Map 1913 at 155 Main Street and as the comments say, presumably the White Theatre.
Brew-N-Krew occupies the site today with same address, 155 Main Street.