Elm Theatre
220 N. Elm Street,
Greensboro,
NC
27401
220 N. Elm Street,
Greensboro,
NC
27401
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Additional Info
Previously operated by: Wilby-Kincey
Previous Names: Paramount Theatre, New Theatre, Criterion Theatre
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Located in downtown Greensboro. Opened as the Paramount Theatre on December 21, 1931 with Bernice Claire in “Kiss Me Again”. On April 12 1932 it was renamed New Theatre following a dispute with Wilby-Kincey over the use of the Paramount name. On May 22, 1932 it was renamed Criterion Theatre. It was refurbished on June 29, 1948 and was renamed Elm Theatre. It closed in the mid-1960’s and has since been demolished.
Contributed by
Chuck
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Recent comments (view all 6 comments)
FYI: The Criterion Theatre was one of several Downtown Greensboro cinemas that was the subject of the famous civil rights protests that emerged during the 1950’s and 1960’s. The theatre was about two blocks down from the famous Woolworth’s Department Store where the sit-in began at the height of the civil rights movement.
Wasn’t this theatre called “The Cinema”?
This opened as Paramount on December 21st, 1931 and renamed Criterion in 1932 when Wilby Kincey complained. It was renamed Elm on June 29th, 1948. Grand opening ads for the Paramount and Elm uploaded in this theatre’s photo section.
Correction: It was renamed “New Theatre” on April 12th, 1932 after Wilby-Kincey complained and Parasina on April 21st, 1932 and Criterion on May 22nd.
Grand opening ad:
Grand opening ad:
Paramount theatre opening 20 Dec 1931, Sun News and Record (Greensboro, North Carolina) Newspapers.com