936 Market Street,
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Previous Names: Market Street Theatre, Alhambra Theatre, Frolic Theatre, Cameo Theatre, Marion Davies Theatre
Opened in 1909 as one of the first large size theatres on Market Street. First known as the Market Street Theatre, it was soon to be known as the Alhambra Theatre (1917), the Frolic Theatre (1919). In 1923 it was taken over by the Universal Pictures chain and was enlarged, to reopen as the Cameo Theatre.the Cameo Theatre. In 1929 it was renamed the Marion Davies Theatre. It became the Esquire Theatre from December 5, 1940 when it came under the management of Blumenfeld Theatres. During the war years it was a popular first run outlet for Universal’s Abbott & Costello comedies, Maria Montez Technicolored ‘Exotica’, and the ever popular Universal horror films which became its backbone.
By the 1960’s, the racier American-International product took over, and things got pretty seedy. It ended its life on July 30, 1972 with Barbara Hershey in “Boxcar Bertha” & Alexandra Hay in “1,000 Convicts and a Woman”. It was torn down, together with its near neighbors Pix Theatre & Telenews Theatre, to make way for a Citizens Savings Bank.
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