Hooky Addison

The 11-screen, 1,900-seat LOOK Cinemas, designed by Tony Pleskow, opened on March 29, 2013. The $17 million complex was built on the site of the demolished Granada Studio Movie Grill in the far north Dallas district of Addison.

The three partners in the enterprise, Tom Stephenson, Brian Mason and Joseph Palladino, designed the cinema with four types of moviegoers in mind: (1) LOOK and Dine for full service cuisine, (2) The Loft for the over 21 crowd and lighter fare, (3) Evolution for their largest screen with enhanced projection and sound, and (4) General Admission for those who just want to see a movie.

LOOK Cinemas website noted the varied background of its founding members. Mr. Stephenson was previously President and Chief Executive Officer of Rave Motion Pictures. Mr. Mason is an accomplished entrepreneur in many enterprises, including digital media, and advertising. Mr. Palladino is a co-owner of Nick & Sam’s Steak House and creator of various dining concepts.

The LOOK Cinemas was closed on March 16 due to the Covid-19 Pandemic. It was announced on June 29, 2020 that the closure would be permanent. It was taken over by the EVO Entertainment Group and reopened on November 9, 2023 with a reduction down to 8-screens and a seating capacity for 723-seats. It was taken over by Hooky Entertainment in June 2025.

Recent comments (view all 11 comments)

Chris Utley on July 31, 2017 at 4:28 am

Saw 70MM Dunkirk on 7/29/17. Amazing presentation. The theatre itself is very nice. Leather recliners all around and 2 onsite restaurants. Concessions and tickets are way overpriced for Dallas. But it’s a good theatre.

dallasmovietheaters on July 2, 2020 at 3:42 pm

The Look Cinemas closed due to the COVID-19 pandemic on March 16, 2020. In April and May, it offered concession sales and virtual cinema to try and stay afloat. But on June 29, 2020, the independent theatre made the closure permanent also closing its Ivy Kitchen. The theatre had Dolby Atmos capability and was one of the area’s few cinemas still able to present 70mm films. It was a significant loss to the presentation of films in the marketplace.

dallasmovietheaters on January 10, 2022 at 2:53 pm

The LOOK Cinemas is currently being renovated and will be known as EVO Cinemas | Prestonwood later in 2022.

BigScreen_com on December 20, 2023 at 10:42 pm

This theater is now open:

Dallas, TX: EVO Entertainment - Prestonwood Now Open [Dec 20, 2023]

rivest266 on December 21, 2023 at 1:42 am

2023 grand opening ad posted

rivest266 on December 21, 2023 at 1:43 am

Reopened November 9th, 2023.

ridethectrain on August 18, 2024 at 10:45 pm

Please update renameE EVO Entertainment Addison + EVX as per website and it has 8 screens, not 11. 3 were converted into the Bowling Alley

ridethectrain on August 20, 2024 at 6:30 pm

Please update, total seats 723 and 8 screens. The offical press release in the photos section.

Theatre 1 144 (EVX) Theatre 2, 3 and 4 101 seats Theatre 5 122 (EVX) Theatre 6 and 8 54 seats Theatre 7 46 seats

ridethectrain on June 16, 2025 at 6:48 pm

Please rename theatre to Hooky Addison, it was taken over by Hooky Entertainment

ridethectrain on June 16, 2025 at 6:49 pm

Please rename theatre to Hooky Addison, it was taken over by Hooky Entertainment