Lenox Square Theatre

3393 Peachtree Road NE,
Atlanta, GA 30319

Unfavorite 3 people favorited this theater

Lenox Square Theatre Two from the Stan Malone Collection

The Lenox Square Theatre was built by Georgia Theatre Company as a single 660-seat screen, opening on June 20, 1963 with Frank Sinatra in “Come Blow Your Horn”. On June 11, 1969 Georgia Theatre Company took over vacant space next door and added a 320 seat shoebox theatre. In 1978 they split the 660 seat theatre into two 320-seaters, and took over more vacant space and added a 220-seater. In 1980 they put a 190-seater in the lobby space of the 1967 addition.

In 1984, they took down the wall that twinned the 1963 theatre and moved the back wall forward to create a 500-seat auditorium. Then they combined the space gained with the lobby and put in two 110-seat screens. United Artists Theatres bought Georgia Theatre Co. in 1988 and soon completely remodeled the lobby but did nothing to solve the terrible sound and projection problems caused by the atrocious layout of the theatre in its final six screen form.

The condition of the site was very poor by the time Regal took over the UA chain and it was closed in June of 2003. During its first 15 years, the 660-seat auditorium was a true showplace with 70MM projectors and 4 and 6 track sound. The next 25 years of twinning and quading and poor upkeep gave it a reputation as a place to avoid. A sad end to a once great location.

Contributed by Stan Malone

Recent comments (view all 32 comments)

rechols
rechols on November 21, 2010 at 6:05 am

I’ve been gone from Atlanta since ‘97. A friend recently told me about CT. I was really shocked to find
the Lenox Square Theaters closed. That’s like hearing that Lenox Square itself had folded.
Yes, I saw all the Bond movies from the 70s there. I spent many a rainy Atlanta afternoon at the
Lenox Square movies.
And yes, the later expanded layout was a lousy place to see a movie. One frequently sat in the
theater and heard the soundtrack of the movie next door blasting through the wall. And the audiences got so rude and obnoxious (usually groups of teens) I finally stopped going to evening or weekend
showings, sticking to the less well attended matinees.
I thought I remembered the original entrance was located street level, not inside the mall. It was -
thanks for that photo Stan (and all your great posts.)
No, in its latter days, Lenox Square Theaters was not a great spot, but I always thought the place
would be there. Too bad it’s not.

Mike Rogers
Mike Rogers on December 21, 2010 at 7:37 pm

Thanks Ralph.The Theatre business is a joke today from when i ran theatres in the 70’s early 80’s.

reg41
reg41 on February 19, 2013 at 10:13 pm

The Burt Lancaster film, “The Train” (1964) was the only film I saw here. It was a single-screen theatre then. Though in black and white, “The Train” was an exciting film on the nearly wall-to-wall screen. The memory is 49 years old, but I am pretty sure that we entered from inside the mall, which was open-air back then.

Joe Vogel
Joe Vogel on June 17, 2013 at 3:11 am

The June, 1964, issue of International Projectionist featured a two page article about the Lenox Square Threatre which can be seen at this link. The house was designed for Georgia Theatres by architect J. B. Finch, of the firm Finch, Alexander, Barnes, Rothchild & Paschal.

galateasca
galateasca on July 9, 2013 at 12:15 am

We went to Lenox a lot when I was a kid, being the movie junkie that I am. Much later, after the theaters had been augmented, we would go sometimes before we went down to the Silver Screen to watch Rocky Horror. In the 80’s, the theater got to be a joke because the sound was horrid. The last film I saw there was “Revenge of the Pink Panther”, which itself was insipid. Still, I have so many good memories of Lenox Square.

rivest266
rivest266 on April 7, 2018 at 5:00 pm

2nd screen opened on June 11th, 1969. Ad in photo section.

StanMalone
StanMalone on July 7, 2018 at 5:58 pm

Picture of the Peachtree Road marquee from July 1975 added to the photo section. I have included a comment describing one of the more notorious examples of marquee sabotage, at least when measured by the number of people to see it.

StanMalone
StanMalone on January 18, 2025 at 10:23 am

When I started working at this place I made mention to the City Manager of what a terrible presentation was offered by Lenox II. The theater was very long and narrow with a tiny screen with poor focus in front and poor sound in the back. Having been manager there in 1968 when it was added, he told me that the space had previously been an indoor golf driving range and they did the best they could with the available space.

I never heard another word about the history of that place other than it was closed by the time the CM showed up as manager. In the decades since I never even heard mention of it even in the historical displays put up by the mall to cover up vacant storefronts. I was beginning to think that perhaps the space was just intended for a driving range which never came about.

Now I have come across an article from 60 years ago describing the concept and operation of the range and reporting on its grand opening. Given the technology of the time it was a pretty futuristic endeavor but since it was more a curiosity it is easy to see why it did not last. There is no doubt that this is what originally occupied the footprint of Lenox II as a sentence described it as being located adjacent to the theater. This spot remained a theater for 35 years until summer 2003 when the entire theater closed at the end of its 40 year run. The site was gutted and transformed into a for profit commercial business college which lasted about 15 years.

I haven’t been by Lenox since Covid so I don’t know what if anything is in that space now. A copy of the article on the golf range is in the photo section.

You must login before making a comment.

New Comment

 

Subscribe Want to be emailed when a new comment is posted about this theater?
Just login to your account and subscribe to this theater.