Flix Brewhouse El Paso-East

Quick-growing East El Paso received two announcements of new movie theaters, one by Cinemark announced in 2019 and the other a franchise of the Alamo Drafthouse announced late in 2018. Though the Alamo Drafthouse East El Paso did open with a soft launch on March 26, 2021 and a formal Grand Opening March 31, 2021 to coincide with the film, “Godzilla v. King Kong,” that on-screen battle was not even as epic as the Drafthouse’s actual path to opening.

The theater was part of Monteverde, an ambitious 30-acre mixed-use development at Loop 375 and Pellicano Drive on El Paso’s east side. The dominant player in the El Paso movie marketplace was Cinemark. Once Alamo’s location was announced, Cinemark predictably countered with a new East El Paso project of its own in 2019. The Cinemark v. Alamo Drafthouse battle was dwarfed by the COVID-19 pandemic that hit early in 2020.

Construction on the Alamo Drafthouse began in February of 2020. And then the world changed. Just weeks later, the chain joined all of the other movie circuits in suspending exhibition operations on March 16, 2020. Additionally, Cinemark halted all movement on its proposed East El Paso location.

Alamo was already too far in to its project so just kept building the East El Paso facility to the plans of 5G Studio Collaborative. That included the 10-screen, 1,000 recliner moviehouse with its Lucha Libre themed interior and exterior accents along with a full bar and kitchen. Just prior to its official November 2020 launch, Hollywood was pushing back virtually all of its holiday releases to 2021 or releasing them on streaming services. Alamo, which had reopened some of its locations, reversed course and suspended exhibition.

To complicate matters, Alamo Drafthouse next declared bankruptcy on March 3, 2021 permanently closing three of its locations in addition to others it had let go prior to the bankruptcy. But the East El Paso theatre project didn’t stop and launched later that month for Triple Tap Ventures, LLC. Triple Tap also operated the 2016-opened Alamo Drafthouse Monticello in West El Paso location as well as the Houston and Lubbock Alamo franchises.

The East El Paso auditoriums had a total of 1,000-seats and 4K projection and in its large format theater, “The Big Show,” that had Dolby Atmos sound. 1976 King Kong would have been proud as his 55' height matched the “Big Show’s” 60' screen height. The 2021 characters were much taller so had to be scaled to the screen’s dimensions on opening day. It was closed in February 2026.

It was taken over by Flix Brewhouse and reopened in June 2026.

Recent comments (view all 6 comments)

rivest266 on April 4, 2021 at 4:58 pm

March 31st, 2021 grand opening ad posted.

dallasmovietheaters on February 8, 2026 at 7:08 pm

Franchisee Triple Tap Ventures closed here, Lubbock and Houston for non-Alamo rebranding after the February 7, 2026 shows. The most consistent rumor is that they will become Flix Brewhouses.

BigScreen_com on February 10, 2026 at 2:19 pm

Opening later this month as a Flix Brewhouse location:

Four Texas Alamo Drafthouse Cinemas Close, Reopening Soon Under New Management [Feb 10, 2026]

ridethectrain on July 1, 2026 at 11:18 am

Please rename theatre to Flix Brewhouse El Paso East

ridethectrain on August 14, 2026 at 7:21 pm

Alamo Drafthouse Opening New Location in Texas

By Rebecca Rubin

After a brutal year of pandemic-related movie theater closures, a reprieve is coming for film lovers in Texas. Alamo Drafthouse, the cinema chain known for in-theater dining, is opening a new location in east El Paso.

The venue will be open and operational for staff training on March 26 before officially welcoming customers on March 31. It is the second Alamo Drafthouse in El Paso, following a locale in Montecillo.

“Godzilla vs. Kong” and Bob Odenkirk’s action-thriller “Nobody” will be among the first new titles to play on the big screen. In addition, the location will host a 20th anniversary screening of “The Lord of the Rings: The Fellowship of the Ring” with a pre-recorded Q&A featuring Sean Astin, Billy Boyd, Dominic Monaghan and Elijah Wood and moderated by Stephen Colbert.

The first 5,000 guests will have the opportunity to win a variety of prizes, including free movies for a year.

Alamo Drafthouse’s East El Paso venue offers cutting-edge laser projection, plush reclining seats, and a full-service menu including 25 craft beers on tap. All Alamo Drafthouse locations, as well as theaters across the country, have stepped up cleaning and safety protocols in response to the pandemic. Those measures include air filtration, requiring masks, sanitizing high-contact surfaces, enforcing physical distancing between seats and limiting face-to-face interaction.

Earlier in March, Alamo Drafthouse filed for Chapter 11 bankruptcy as a result of the pandemic. The Texas-based chain said it will continue to operate as normal as it plans to restructure the company and raise capital. The company was forced to shutter several locations after the months-long shutdown. As part of the bankruptcy, Alamo Drafthouse is closing down a few underperforming locations.

ridethectrain on August 14, 2026 at 9:45 pm

Please update, total seats 941

Seating Capacity:

Theatre 1 242 Dolby Atmos

Theatre 2, 3, 5 and 6 46

Theatre 4, 7 and 8 91

Theatre 9 and 10 121

NOTE: Theatre 1 was The Big Show under Alamo Drafthouse, Flix Brewhouse just notes as Dolby Atmos.