Nova 10 Cinemas
4353 Merle Hay Road,
Des Moines,
IA
50310
4353 Merle Hay Road,
Des Moines,
IA
50310
2 people
favorited this theater
Additional Info
Previously operated by: Carmike Cinemas, Dubinsky Brothers
Previous Names: Century 6, Carmike 6, Carmike 11
Nearby Theaters
This theatre has a history that is hard to follow. Originally opened as the Century 6 on March 21, 1986 by Dubinsky Brothers. In the early-1990’s Carmike took over as the Carmike 6 Cinema. On December 22, 1995 it was expanded to eleven screens. In 1997 Silver Cinemas built a new ten-plex just blocks away in the old Pace Warehouse store with a second run policy at $1.50 admission putting an axe to Carmike’s Value Cinema downtown. Carmike put a rush on and finished the construction of the new Wynsong 16 in Johnston and changed the Carmike 11 into a $1 second run theatre. Silver Cinemas a week or so later changed the policy at the ten-plex to first run. Carmike kept the eleven-plex a discount $1 cinema until 2000.
Nova Cinemas reopened the eleven-plex in 2002. They started a new program where the admission of $5 included a small popcorn and soft drink. The regular admission was $3.50. Nova converted one of the auditoriums into a laser tag operation and now the theatre is known as the Nova 10 Cinema. Rather complicated life for a fairly new cinema.
It was closed in the Summer of 2012.
Contributed by
Charles Van Bibber
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Recent comments (view all 7 comments)
Two auditoriums in this theater were THX certified for a period of time. Seen here, “The Mummy,” “Battlefield Earth,” and “George of the Jungle.” I believe that 5 or 6 auditoriums were equipped with digital sound. One of the more decent second run theaters I’ve attended.
According to a Des Moines Register article “Still Mad For The Movies” 5/18/1998 (Page 1T) by G.T. Melhus, this theatre was built (circa 1980s) by Dubinsky, sold to Excellence in 1988. It later became Carmike 11 circa 1990, then Nova 10 Cinemas circa 2002. 4353 MERLE Hay Road is street address.
Nova 10 opened in March 1986 as the Century 6, owned by Dubinsky Bros. Dubinsky owned most of the theatres in Des Moines at the time, including the Century 6, Capri, Eastgate I & II, Southridge 3, Valley 3, Fleur 4, Forum 4, and the River Hills/Riviera (with Fridley Theatres). Later, they would open the Westwood 6 and eventually the whole chain was sold to Excellence, which was later sold to Carmike.
This theatre closed last summer rather suddenly. Sounds like financial troubles of the owners.
http://www.kcci.com/news/central-iowa/Theater-mysteriously-closes/–/9357080/14725662/–/dvea34z/–/index.html
March 21st, 1986 grand opening ad as Century 6 in photo section.
December 22nd, 1995 grand opening ad as Carmike 11 (1st phase of 5 screens) in photo secton.
“The Rocketeer” was presented at the Century 6 (Auditorium #3) beginning on the film’s nationwide release date, Friday June 21, 1991.