Nova 10 Cinemas
4353 Merle Hay Road,
Des Moines,
IA
50310
4353 Merle Hay Road,
Des Moines,
IA
50310
2 people
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Missing an operator here. Excellence Theatres took over the Haymarket Square Shopping Center’s (aka, informally, the Save U-More & Toys ‘r’ Us Shopping Center back in the day) Century 6 when it bought out Dubinksy Bros. effective on December 1, 1989. In 1991, Carmike and Excellence created a joint operating agreement in February and, that same year, essentially buying out the Excellence side by September. This moved the 6-plex to Carmike ownership.
Carmike closed the venue after its September 7, 1995 screenings for a major expansion. It transitioned the house to an 11-screen multiplex reopening on December 22, 1995 using the Cobblestone Theaters floor plan. That expansion came with new sound systems and a $40,000 marble floor along with two THX-certified auditoriums.
Carmike declared Chapter 11 bankruptcy in August of 2000 and shedded a number of low-performing venues nationwide to escape bad leases realted to aged triples, quads and cookie cutter late multiplex-era houses as they were over-extended in the build out of megaplexes of the late 1990s. In Des Moines, alone, Carmike fresh under bankruptcy protection moved on from the Fleur 4 and Valley 3 on August 24, 2000; the River Hills-Riviera on September 7, 2000; the Westwood 6 and the Sierra 3 after September 14, 2000 and here at the Carmike 11 on September 21, 2000.
After a two-year hiatus and rather unexpectedly, low-cost Nova Cinemas came in and operated the the 11-turned-10 screen venue as the Nova 10 Cinemas beginning on September 1, 2002. Ten years later - likely at the end of lease but also unable to convert to digital and having suffered a major break-in in late June of 2012, moved onward on June 30, 2012. The space was converted to retail space. Most of the venue’s post-theatrical life has been as a thrift store.
Northern Tool & Equipment took over the space
“The Rocketeer” was presented at the Century 6 (Auditorium #3) beginning on the film’s nationwide release date, Friday June 21, 1991.
December 22nd, 1995 grand opening ad as Carmike 11 (1st phase of 5 screens) in photo secton.
March 21st, 1986 grand opening ad as Century 6 in photo section.
This theatre closed last summer rather suddenly. Sounds like financial troubles of the owners.
http://www.kcci.com/news/central-iowa/Theater-mysteriously-closes/–/9357080/14725662/–/dvea34z/–/index.html
Nova 10 opened in March 1986 as the Century 6, owned by Dubinsky Bros. Dubinsky owned most of the theatres in Des Moines at the time, including the Century 6, Capri, Eastgate I & II, Southridge 3, Valley 3, Fleur 4, Forum 4, and the River Hills/Riviera (with Fridley Theatres). Later, they would open the Westwood 6 and eventually the whole chain was sold to Excellence, which was later sold to Carmike.
According to a Des Moines Register article “Still Mad For The Movies” 5/18/1998 (Page 1T) by G.T. Melhus, this theatre was built (circa 1980s) by Dubinsky, sold to Excellence in 1988. It later became Carmike 11 circa 1990, then Nova 10 Cinemas circa 2002. 4353 MERLE Hay Road is street address.
Two auditoriums in this theater were THX certified for a period of time. Seen here, “The Mummy,” “Battlefield Earth,” and “George of the Jungle.” I believe that 5 or 6 auditoriums were equipped with digital sound. One of the more decent second run theaters I’ve attended.