I-70 Drive-In

4801 Veterans Memorial Parkway,
St. Peters, MO 63376

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I-70 Drive-In

This was the second of two drive-ins owned and operated by Mid America Theatres in St. Charles County. It opened as a single screen theatre on June 6, 1969. In October 1972 a second screen was added and the theatre could now accommodate 800 cars. Located right off Interstate 70 you could see the large marquee and the back of the large screen facing the interstate. It had the big I-70 insignia on the back of the screen. Like most other Mid American Thetres it closed when they went out of business in the 1980’s.

Contributed by Chuck Van Bibber

Recent comments (view all 16 comments)

JAlex on August 20, 2009 at 9:06 am

No, the Holiday held on for another year. The I-70 closed 9/16/1984; the Holiday on 9/1/1985.

Cholla on October 8, 2010 at 2:10 pm

The I70 did indeed have their logo on the back of the screen which faced Mexico Road. Driven past it many times, I live about a mile and a half from there.

Kyle Muldrow
Kyle Muldrow on October 8, 2010 at 2:46 pm

Oh, OK…I got the screens mixed up. I was thinking of the screen whose back was to I-70. Only drove past the Mexico Road screen once or twice and don’t remember it. Of course, that part of Mexico Road was rather hilly and undeveloped back then. Thanks for pointing that out, Cholla!

By the way, was Screen #1 the screen whose back was to Mexico Road or I-70? Can’t remember…

Cholla on October 11, 2010 at 11:17 am

IIRC the one nearest the highway was the original so it couldn’t be seen from the highway. Then the second was added, which faced the highway but was far enough down the hill so as not to be seen. Mid Rivers Dodge (formerly Royal Oaks, which moved into the former cave Springs Cinema site) uses that portion of the property as a parking lot.

Kyle Muldrow
Kyle Muldrow on June 3, 2011 at 10:34 am

Based on an old advertisement I saw in the “St. Louis Flashback: Movie and Drive-In Theaters” page on Facebook, it appears the I-70 opened with only 1 screen. Is that true? If so, when was the second screen added? Paging JAlex…Paging JAlex…

Cholla on June 3, 2011 at 10:43 am

Don’t recall what year the second screen was added.

JAlex on June 3, 2011 at 12:52 pm

Did I hear someone calling?

Opening, as a single screen, took place in June 1969.

Two screen operation began in October 1972.

Cholla on June 3, 2011 at 1:02 pm

Saw a pic today of the screen nearest the highway. At that time, no logo on the back of the screen.

JAlex, thanks for the info!

rivest266 on February 27, 2016 at 4:51 pm

June 6th, 1969 grand opening ad in photo section.

rivest266 on February 28, 2016 at 9:55 am

October 20th, 1972 grand opening ad as twin in photo section.

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