Joy Theater

607 West Park Avenue,
Greenwood, MS 38930

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Additional Info

Previously operated by: Gulf States Theatres, Regal Cinemas, United Artists Theater Circuit Inc.

Previous Names: Highland Park Twin Cinema, Highland Park 3

Nearby Theaters

Joy Theater

Opened as the Highland Park Twin Cinema on September 15, 1972. It was located in the Highland Park Shopping Center. With two screens playing first run features with two shows nightly and matinees on Saturday and Sunday. It became a triplex on June 5, 1981.

A squared building with curved archways supported by round pilasters all along the front. There is a center box office with the entrance doors to each side of the box office. There is a small flat attraction board on the middle front of the building. The exterior is done in a brown color with beige accents.

The theatre has a rather small lobby but well appointed. The auditoriums are small but designed for comfort and ease in viewing the movies.

On January 27, 2003 it was renamed Joy Theater and was closed on April 14, 2005

Contributed by Chuck Van Bibber

Recent comments (view all 3 comments)

rivest266
rivest266 on February 19, 2017 at 10:34 am

This opened on September 15th, 1972 as a twin cinema. Grand opening ad in the photo section.

rivest266
rivest266 on February 19, 2017 at 10:56 am

3 screens on June 5th, 1981. No ad found.

dallasmovietheaters
dallasmovietheaters on May 7, 2020 at 1:40 pm

The Gulf States Circuit announced its new Greenwood Mall Twin Cinema in November of 1971. It would support the aging Paramount Theatre which would be reaching its 60th year and likely end of leasing agreement in 1972 and the circuit’s Delta Drive-In. The theatre was planned as an outparcel building adjoining the newly opened Greenwood Mall.

The project became part of the Highland Park Shopping Center across the street from the Mall and was sandwiched between So-Lo Discount Shoes and a Dry Cleaner. Ground breaking was on April 3, 1972 with the opening on September 15, 1972 with “The Cowboys” and “Napoleon & Samantha.” In 1987, it was part of the United Artists Gulf States Circuit which was shortened to United Artists. UA closed the theatre at the end of lease on September 1, 2002.

On January 27, 2003, it got new independent operation and was renamed the Joy Theatre. There was no more Joy when it closed April 14, 2005.

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