AMC Rockaway Inner 6/Outer 6

301 Mount Hope Avenue,
Rockaway, NJ 07866

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Showing 1 - 25 of 137 comments

moviebuff82 on March 6, 2015 at 6:13 am

What year was the busiest?

blacknoi on March 6, 2015 at 6:09 am

Trailers had digital sound tracks the same as the feature presentation itself so they sounded just as good.

Restricted or “red band” trailers as they were known (due to the intro “this preview has been approved for mature audiences only” introduction having a read background) would occasionally be played but of course only on R rated movies.

We did it, but 1) we didn’t get many red band trailers and 2) we didn’t always use them when we did.

moviebuff82 on February 20, 2015 at 1:28 pm

Was there the surround sound trailers as well? Did u show restricted trailers before r rated movies?

blacknoi on February 20, 2015 at 1:04 pm

We had 4 to 6 trailers on each movie, on average. This pic shows you the little paper (tacked to the wall next to the little porthole) where we’d write what trailers were on each movie. Note it had up to 6 lines (for up to 6 trailers).

Sometimes there’d be more, but not normally. Sometimes there’d be a movie that came with a mandatory trailer, but usually it was up to us to put on what we wanted, as long as it was age appropriate for the feature presentation it was paired up with.

And even those trailers that came attached to reel 1 of a movie we’d cut off, and splice in our mandated AMC “clip” (remeber him, the old AMC mascot?) “Feature Presentation” intro, as well as a coca cola / AMC cobranded mini-ad for soda.

Fun trivia fact: We’d always cut off the green backgrounded “this movie is approved for all audiences” intro in front of every trailer. This shaved a little time off of each trailer to cut overall run times down a bit.

All in all, we had about 10-12 minutes of previews in front of each movie that started at the shows scheduled start time. As I had mentioned in a previous post, when the “AMC PreShow Countdown” started, it started about 10 minutes PRIOR to the scheduled showtime.

moviebuff82 on February 13, 2015 at 1:23 pm

How long were the trailer reels before each movie? Nowadays with digital it’s even longer.

blacknoi on February 13, 2015 at 1:18 pm

Projectors were the original “Victoria” projectors since the opening in the early 80s. See my pic: The sound systems originally were analog only. Then Sony SDDS (Sony Dynamic Digital Sound) was added at some point (SDDS was in all theaters when I got there in 1995 as far as I can remember).

Then when Saving Private Ryan came out, we had Dolby come in and officially tweak theater 12 for Dolby Digital. So theater 12 had both SDDS and Dolby Digital as digital sound options.

Side note: The inners ONLY ever had analog sound, up until their closing in August of 1998.

Food? The whole lobby was redone right before I got there. This included the concession stand getting completely redone and reconstructed. I was told that they had a temporary concession stand set up immediately to the right in the lobby, where the arcades were in later years….complete with soda lines going across the floor (with a cover over them of course). I never ever went to the outers with its original lobby configuration and color scheme. I’d love it if someone had pictures of that! When I was hired in 95, they had just completed the overhaul into the colors that are pictured in all my pics from near closing in 2002 (the aqua blue, purples, white etc).

The food itself saw changes over the years. I remember the introduction of bottled water (Coca Cola’s Dasani), the change from “Arctic Blast” to “ICEE” frozen drinks. Then I remember when we used to mix the nacho cheese from huge concentrated cheese bags (mixing it with water) and have to portion it into little single serve plastic cups/lids. At one point they then switched to pre-portioned nacho cheese cups. Soft baked pretzels were introduced but they were tough to keep in stock on busy nights cause they took so long to prep / heat. And if you put too much water on them (so the salt would stick) you could ruin a whole tray :/

Bags of candy were always there, but the sizes got slightly smaller over time (but prices stayed the same …grocery shrink ray!).

Popcorn remained a constant. Always free refills on a large.

moviebuff82 on February 13, 2015 at 12:19 pm

How about projection and surround sound and food

blacknoi on February 13, 2015 at 12:15 pm

Going back to your October question: Favorite presentation was for Twister, 1996. All the employees helped out spray paining huge bags of cotton, to make angry looking storm clouds. We got strobe lights for lightning etc. We then stuck the cotton to the opening of the theater (this was theater 12, first door all the way to the right when you came into the lobby). So all the movie goers had to walk through the little storm clouds with flashing lightning. Very cool stuff.

Now did the seats get renovated since the opening? To my knowledge, no. If you look at my pictures (example: ) , the seat colors were kinda 70s' looking and kinda faded. I know there was maintenance done on them (the cup holders would always break off over time) so they were maintained. But in my tenure there from opening day of Braveheart May 1995- closing July 28th 2002, there was never a single large overhaul done to them.

moviebuff82 on February 12, 2015 at 11:46 am

Did the seats get renovated in the years of the opening of the theaters? I like the current seats they’ve used in the sixteen plex especially the guardrails which the old theaters lacked. The advantage of the outers and inners they had more space for disabled people. had the lease been extended for the outers they would’ve gotten luxury seats similar to morristown.

moviebuff82 on October 29, 2014 at 11:24 am

what was your favorite presentation memory of this theater?

blacknoi on October 29, 2014 at 8:15 am

I also remember the very first pre-movie ads called the “AMC PreShow Countdown” around 2001. I remember (to give you the timeframe) the first television ads we started to air at the outers was for the tv show “24”. We still had the slide projectors showing static images in-between shows and the preshow countdown started 10 minutes prior to the scheduled start time.

moviebuff82 on October 27, 2014 at 3:11 pm

It also showed preshow ads which added the weight to the reels. When AMC opened the new theater in 2006, it used digital preshow and then the trailers and presentation. The theater used slides in the past as well as in theater music.

amcbayplaza13 on October 27, 2014 at 2:32 pm

This theater used the 35mm film projectors with 3 platters plate to run the film to show trailer and the movie at the same time on the big screen .

markp on October 27, 2014 at 6:19 am

Not only that Peter, but even in the days of 20 min reels, the trailers would have been spliced together.

PeterApruzzese on October 26, 2014 at 6:57 pm

Since they used the long play platter system, that would have been impossible.

moviebuff82 on October 26, 2014 at 11:49 am

Has this theater ever shown films without splices?

moviebuff82 on August 10, 2014 at 11:33 am

That must’ve been a chore, blacknoi. The opening of this theaters' successor saved time since it had 16 screens.

blacknoi on December 17, 2013 at 12:51 pm

I was only a staff supervisor when the inners closed in 98, but I remember staff being temporarily ‘borrowed’ from inner to outer or vice versa.

I remember the ‘hood’ movies and kids movies seemed to go to the inners, where what was thought to be a block buster would go to the outers.

Sometimes if a movie was doing well, it’d be transferred to the inners after a few weeks. I even remember walking movie prints (still fully assembled) across the parking lot from outers to inners.

moviebuff82 on December 13, 2013 at 2:38 pm

makes sense. The Outers had bigger theaters with better projection and the latest in surround sound, while the inners had mono sound and smaller screens since it was in a moderate sized mall.

aktubm on November 20, 2013 at 6:28 pm

We showed all the latest releases but the better sound quality went to the outer theaters. When they first opened. I was the only mgr to work both theaters. Staff was on separate payrolls.

moviebuff82 on November 20, 2013 at 3:22 pm

When the outers and inners were open, was it the same employees working different theaters? Did the outers show newer movies while the inners showed older movies? This is kinda like when Cineplex Odeon ran two theaters in Paramus and Loews ran two theaters in Secaucus.

moviebuff82 on September 14, 2013 at 12:02 pm

Return of the Jedi played here in Dolby Stereo more than 30 years ago, one of a few Morris County theaters that showed this movie. The last Star Wars movie to play here was Attack of the Clones in May of 2012.

moviebuff82 on August 11, 2013 at 2:21 pm

The font for the theaters name was also used for morristown.

moviebuff82 on February 9, 2013 at 11:02 am

I agree blacknoi. This year will mark 10 years since the Best Buy that replaced the outers opened and did much better business than the theater. The Sam Goody/FYE/Forever 21 that replaced the inners 15 years ago did moderate business and was popular with the teen crowd.

blacknoi on February 9, 2013 at 9:35 am

In my opinion, polarized lenses are superior for 3D than Anaglyph Red/Blue. They made me get less dizzy than RealD 3D over the course of a 2 hour period. During my stint at the Outers from 1995-2002 (when the closed) we never had any 3D movies of any kind. I don’t remember the inners from 1995-1998 when they closed having any either.