AMC Rockaway Inner 6/Outer 6

301 Mount Hope Avenue,
Rockaway, NJ 07866

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Showing 1 - 25 of 141 comments

alpinedownhiller
alpinedownhiller on May 24, 2016 at 3:11 pm

I wish I had photos from inside the mall itself or in a packed auditorium here from the 80s. (I see that there are a ton of videos from Paramus HS from the 80s posted on youtube that show what it looked like in the local HS in Northwestern NJ though at least.)

(I have to say people looked a lot less dingy and grim looking than when you walk around the Rockaway mall today haha. Today, it’s like at least 85% nothing but hipsters, faux gangsters and grunge…. so it’s awfully drab and grim compared to the 80s. In fact, it hasn’t really changed much at all in that regard since the early late 90s, going on almost 20 years now.

The 80s styles held on a long time at Rockaway and I’d say the Rockaway and Willobrook Malls were basically as fully prototypical 80s as any place in the country, I think the mallrat started at these malls and the foot traffic is still at least somewhat relatively decent here still (maybe that’s why when they bring the 80s movies back at the current theater they seem to do way better business here than say at the Paramus AMC despite that being #1 for business theater in the region AFAIK), but I think the colors, styles, big hair and so on finally gave away to grunge and gangster hip-hop even here by around something like ‘95-'97 depending upon what exactly you are talking about. The Rockaway Mall stills gets relatively decent traffic though unlike a lot of other places where the mall culture seems to have totally died out.)

alpinedownhiller
alpinedownhiller on May 24, 2016 at 2:55 pm

@blacknoi – thanks for posting those photos! It’s so rare to see photos from the mall and movie theaters from even just back then even, never mind what the mall looked like back in the 80s, in the age before cellphones.

alpinedownhiller
alpinedownhiller on May 24, 2016 at 2:47 pm

From I recall 1983 Return of the Jedi might’ve had the longest lines ever on it’s opening weekend.

Overall I think it was the most crowded when Titanic came out, it was just jammed week after week with lines wrapping way back around behind the theater.

amcbayplaza13
amcbayplaza13 on February 25, 2016 at 4:18 pm

Believe me guys this theater wasn’t AMC modernization theater , this theater was an original AMC Theatres with the old seats with cup holders since my childhood

amcbayplaza13
amcbayplaza13 on February 25, 2016 at 4:07 pm

Don’t forget about the terminator 2 opening at this theater , My older sister went to see this movie in 26 years ago , she told me this theater didn’t have an IMAX screen . luckily this place didn’t have an IMAX theater, ETX , Prime theater, stadium seating, reclining seats, dine in, Freestyle soda machine and even an computer digital projection system because the auditorium wasn’t stadium seating

This theater was still original old AMC Multiplex, they did use 35mm film projection system with trailer print on it . Even the concession stand was original and they used to have the original popcorn bag with the mascot on it , until AMC shut down the place in 2002.

blacknoi
blacknoi on September 10, 2015 at 11:11 am

Regarding the busiest year, you could make an argument that 1993 with the release of Jurassic Park was the busiest. One of the long-time employees told me that the lines would be huge, wrapping around the stripmall complex all the way down to where the Acme used to be.

I also remember 1995 being very busy with the opening of Braveheart and Batman Forever being huge.

amcbayplaza13
amcbayplaza13 on May 27, 2015 at 5:17 pm

How many movie they showed the 2002 movie films in this theater 12plex

blacknoi
blacknoi on March 6, 2015 at 9:09 am

Trailers had digital sound tracks the same as the feature presentation itself so they sounded just as good.

Restricted or “red band” trailers as they were known (due to the intro “this preview has been approved for mature audiences only” introduction having a read background) would occasionally be played but of course only on R rated movies.

We did it, but 1) we didn’t get many red band trailers and 2) we didn’t always use them when we did.

blacknoi
blacknoi on February 20, 2015 at 4:04 pm

We had 4 to 6 trailers on each movie, on average. This pic http://tinyurl.com/mzqusm4 shows you the little paper (tacked to the wall next to the little porthole) where we’d write what trailers were on each movie. Note it had up to 6 lines (for up to 6 trailers).

Sometimes there’d be more, but not normally. Sometimes there’d be a movie that came with a mandatory trailer, but usually it was up to us to put on what we wanted, as long as it was age appropriate for the feature presentation it was paired up with.

And even those trailers that came attached to reel 1 of a movie we’d cut off, and splice in our mandated AMC “clip” (remeber him, the old AMC mascot?) “Feature Presentation” intro, as well as a coca cola / AMC cobranded mini-ad for soda.

Fun trivia fact: We’d always cut off the green backgrounded “this movie is approved for all audiences” intro in front of every trailer. This shaved a little time off of each trailer to cut overall run times down a bit.

All in all, we had about 10-12 minutes of previews in front of each movie that started at the shows scheduled start time. As I had mentioned in a previous post, when the “AMC PreShow Countdown” started, it started about 10 minutes PRIOR to the scheduled showtime.

blacknoi
blacknoi on February 13, 2015 at 4:18 pm

Projectors were the original “Victoria” projectors since the opening in the early 80s. See my pic: http://tinyurl.com/mucgngv The sound systems originally were analog only. Then Sony SDDS (Sony Dynamic Digital Sound) was added at some point (SDDS was in all theaters when I got there in 1995 as far as I can remember).

Then when Saving Private Ryan came out, we had Dolby come in and officially tweak theater 12 for Dolby Digital. So theater 12 had both SDDS and Dolby Digital as digital sound options.

Side note: The inners ONLY ever had analog sound, up until their closing in August of 1998.

Food? The whole lobby was redone right before I got there. This included the concession stand getting completely redone and reconstructed. I was told that they had a temporary concession stand set up immediately to the right in the lobby, where the arcades were in later years….complete with soda lines going across the floor (with a cover over them of course). I never ever went to the outers with its original lobby configuration and color scheme. I’d love it if someone had pictures of that! When I was hired in 95, they had just completed the overhaul into the colors that are pictured in all my pics from near closing in 2002 (the aqua blue, purples, white etc).

The food itself saw changes over the years. I remember the introduction of bottled water (Coca Cola’s Dasani), the change from “Arctic Blast” to “ICEE” frozen drinks. Then I remember when we used to mix the nacho cheese from huge concentrated cheese bags (mixing it with water) and have to portion it into little single serve plastic cups/lids. At one point they then switched to pre-portioned nacho cheese cups. Soft baked pretzels were introduced but they were tough to keep in stock on busy nights cause they took so long to prep / heat. And if you put too much water on them (so the salt would stick) you could ruin a whole tray :/

Bags of candy were always there, but the sizes got slightly smaller over time (but prices stayed the same …grocery shrink ray!).

Popcorn remained a constant. Always free refills on a large.

moviebuff82
moviebuff82 on February 13, 2015 at 3:19 pm

How about projection and surround sound and food

blacknoi
blacknoi on February 13, 2015 at 3:15 pm

Going back to your October question: Favorite presentation was for Twister, 1996. All the employees helped out spray paining huge bags of cotton, to make angry looking storm clouds. We got strobe lights for lightning etc. We then stuck the cotton to the opening of the theater (this was theater 12, first door all the way to the right when you came into the lobby). So all the movie goers had to walk through the little storm clouds with flashing lightning. Very cool stuff.

Now did the seats get renovated since the opening? To my knowledge, no. If you look at my pictures (example: http://tinyurl.com/k9k845k ) , the seat colors were kinda 70s' looking and kinda faded. I know there was maintenance done on them (the cup holders would always break off over time) so they were maintained. But in my tenure there from opening day of Braveheart May 1995- closing July 28th 2002, there was never a single large overhaul done to them.

moviebuff82
moviebuff82 on February 12, 2015 at 2:46 pm

Did the seats get renovated in the years of the opening of the theaters? I like the current seats they’ve used in the sixteen plex especially the guardrails which the old theaters lacked. The advantage of the outers and inners they had more space for disabled people. had the lease been extended for the outers they would’ve gotten luxury seats similar to morristown.

moviebuff82
moviebuff82 on October 29, 2014 at 2:24 pm

what was your favorite presentation memory of this theater?

blacknoi
blacknoi on October 29, 2014 at 11:15 am

I also remember the very first pre-movie ads called the “AMC PreShow Countdown” around 2001. I remember (to give you the timeframe) the first television ads we started to air at the outers was for the tv show “24”. We still had the slide projectors showing static images in-between shows and the preshow countdown started 10 minutes prior to the scheduled start time.

moviebuff82
moviebuff82 on October 27, 2014 at 6:11 pm

It also showed preshow ads which added the weight to the reels. When AMC opened the new theater in 2006, it used digital preshow and then the trailers and presentation. The theater used slides in the past as well as in theater music.

amcbayplaza13
amcbayplaza13 on October 27, 2014 at 5:32 pm

This theater used the 35mm film projectors with 3 platters plate to run the film to show trailer and the movie at the same time on the big screen .

markp
markp on October 27, 2014 at 9:19 am

Not only that Peter, but even in the days of 20 min reels, the trailers would have been spliced together.

PeterApruzzese
PeterApruzzese on October 26, 2014 at 9:57 pm

Since they used the long play platter system, that would have been impossible.

moviebuff82
moviebuff82 on October 26, 2014 at 2:49 pm

Has this theater ever shown films without splices?

moviebuff82
moviebuff82 on August 10, 2014 at 2:33 pm

That must’ve been a chore, blacknoi. The opening of this theaters' successor saved time since it had 16 screens.

blacknoi
blacknoi on December 17, 2013 at 3:51 pm

I was only a staff supervisor when the inners closed in 98, but I remember staff being temporarily ‘borrowed’ from inner to outer or vice versa.

I remember the ‘hood’ movies and kids movies seemed to go to the inners, where what was thought to be a block buster would go to the outers.

Sometimes if a movie was doing well, it’d be transferred to the inners after a few weeks. I even remember walking movie prints (still fully assembled) across the parking lot from outers to inners.

moviebuff82
moviebuff82 on December 13, 2013 at 5:38 pm

makes sense. The Outers had bigger theaters with better projection and the latest in surround sound, while the inners had mono sound and smaller screens since it was in a moderate sized mall.

aktubm
aktubm on November 20, 2013 at 9:28 pm

We showed all the latest releases but the better sound quality went to the outer theaters. When they first opened. I was the only mgr to work both theaters. Staff was on separate payrolls.

moviebuff82
moviebuff82 on November 20, 2013 at 6:22 pm

When the outers and inners were open, was it the same employees working different theaters? Did the outers show newer movies while the inners showed older movies? This is kinda like when Cineplex Odeon ran two theaters in Paramus and Loews ran two theaters in Secaucus.