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Landmark will be pulling out of the Varsity in January but the property owners are in talks with “an established operator”. Still 35mm got the early run of Interstellar as a result.
Entrance to #8
Auditorium #7 reverse
Entrance to # 7 on left and # 8 straight ahead.
Hallway to 7 & 8
Auditorium #3 reverse
Door to #4
Auditorium 8 reverse from the 1985 expansion.
Looking up the hallway in the 1985 expansion. Auditorium #6 is on right just past the pictures. 5, 4, 3 are further down in the original 1980 building.
Went there with my youngest today to catch Penguins of Madagascar and the friendly employee told me that they had reached an agreement with the property owner and will be upgrading soon with “new seats and digital projection”. Digital conversion starts in the next couple weeks. Did not get any clarification if the new seats would be the recliners.
I am happy the Factoria will have new life but sad about the loss of 35mm and that the theater will lose some SRO-ness.
If AMC is investing in upgrading the theater I wonder if they will finally take down the confusing Cineplex Odeon signage outside. Aside from the box-office there is nothing that says AMC on the exterior of the theater. Last time I went a confused patron walked up to the box office and asked where the AMC Loews theater was located, not knowing he had already found it.
The Cinerama plays day and date with AMC and Regal multiplexes less than a mile away and also the 21+ Big Picture screening room a few blocks away. The next Hunger Games will play one at one of the multiplexes on several screens and likely and the Big Picture as well. So the seat reduction is not too big a deal. I have rarely seen it sell out. The added legroom will probably increase ticket sales even with a reduced seat count (as it has for AMC). Adding beer and wine will also certainly add revenue and ticket sales as well.
I only wish it had opened in time to play Interstellar in 5/70. Hopefully they will get a print for one of their 70mm festivals (if they kept the equipment!!!)
Thanks Danny – so is everything presented in 1.90:1 and cropped? The only Digital IMAX presentation I have seen (at an AMC) was Thor: The Dark World. It seemed letterboxed on the screen but not to full 2.35.
I am curious if a 2.35 film would appear roughly the same size on the Chinese IMAX screen as it was on the old Chinese screen.
I am curious if anyone knows the info on image sizes for:
Current Chinese IMAX:
– when playing a film released 1.85:1
– when playing a film released 2.35:1
Is there any masking for unused screen?
What are the dimensions of the screen for full Digital IMAX?
Will any of this change when the go laser?
PRE-IMAX conversion:– what was the screen size for 1.85:1– what was the screen size for 2.35:1
Have not been able to make it yet to the Chinese post IMAX remodel.
70mm IMAX or 70mm 5-perf?
Still running 35mm. Word is they have a plan to create a 1st run 4-Plex out of it, but no financing in place for the upgrades and equipment.
I hope they don’t attempt to LieMax the place.