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From the Appleton Post-Crescent: Valley Value Cinema’s last day in business will be Labor Day, Sept. 7.
After that, the longtime budget theater will close for good, Marcus Theatres announced this morning.
The cinema building at 2165 S. Memorial Drive in Appleton had been for sale since early 2013, but hasn’t found a buyer.
The decision today was based on the limited availability of 35mm film in the market, which is what the second-run theater plays.
“Marcus Theatres is faced with the decision to either invest in digital projection technology at Valley Value or close the theater,” the Marcus Corporation said in a release. “There is simply not enough attendance to support an expensive conversion of the theater’s outdated technology to digital cinema.”
It said its first-run theaters, Appleton East in Darboy and Hollywood Cinemas in Grand Chute, will continue their $5 Tuesday movies for value-oriented customers.
Valley Value’s 14 employees were being offered jobs at these other locations.
Valley Value Cinema’s building was put up for saleBuy Photo
Valley Value Cinema’s building was put up for sale in early 2013. (Photo: Sharon Cekada/The Post-Crescent, Sharon Cekada/The Post-Crescent)
The theater opened in July 1978 as Valley Fair Cinema, a three-screen complex attached to the Valley Fair Mall in the Town of Menasha. The entire mall parcel was annexed by Appleton in 1983.
In 1996, the theater was renamed Valley Value Cinema and became a second-run movie venue with discounted prices.
Marcus Theatres changed the configuration of the building and expanded it to have six screens.
When the attached Valley Fair Mall was demolished in 2007, the theater became a freestanding building and continued to operate.
I’m so excited to see the fruits of this wonderful partnership. Welcome Janine!
Although the address is correct, even the theater’s website uses 11185 Perry Highway (U.S. 19) for Google Maps. Apparently Highline Drive is the short stub road that leads to their parking lot.
The Prado Stadium 12 is now the name of this theater, open and doing business. Check this website: http://pradostadium12.com/index.php
This is a great example of a 1980’s early multiplex. Although the largest auditorium was split in two, there is still plenty of 1980’s era goodness in this house. It is worth a visit to see some recent theater history as well as a cheap movie in a decent setting.
From Fox Cinema Cafe’s Website:
“As many of you are now aware, our final day of operation was Tuesday Dec 31st.
We wish to thank the thousands of loyal customers who have patronized us throughout the years as
well as the tremendous support we have received by many, many people! We sincerely appreciate it!
Continue to watch for information regarding another potential location of the Fox Cinema Cafe in the near future!"
This theater is now closed.
Drove by the Crescent Pitcher Show this past weekend and it is sadly now closed.
From their Facebook Page: It is with a heavy heart and great trepidation that I must tell you it is time to close our beloved theater. You, our loyal customers, have been wonderfully supportive over the years. I have had the opportunity to meet some of the greatest people during this adventure. I have the best crew of employees anyone could ever ask for. I could never have gotten this far without all of them. I love you guys like family and I hope we stay close! I have made a pile of great friends and will always consider Shawano my home away from home. Heck, I met the best girl EVER right here at the Crescent, and together we have created a great marriage and a wonderful family. Believe me when I tell you that this dream died hard and with great financial and emotional consequence to me and my family. I am tired, worn out, and just plain beaten down by the struggle to keep this little independent theater going.
This building is for sale. I’ve been told once the building is sold, the theater will close.
This is about to become a Funky Monkey computer repair store: http://greenbaywi.gov/wp-content/uploads/2013/08/Special-Meeting-Minutes-08-26-13.pdf
Typed into Google Maps itself, the address displays just fine and the Vic is easy to spot.
After four plus years vacant, the Marquis has now been demolished.
This building is definitely still standing. Check this out on Bing maps and you will see this building now converted to retail, but all of it still intact.