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  Discover. Preserve. Protect.
Also known as Cine Roma

Ambassador Theater

New York, NY
215 West 49th Street
, New York, NY 10019 United States
(map)
212.239.6200
Status: Open
Screens: Single Screen
Style: Adam
Function: Live Theater
Seats: 1193
Chain: Unknown
Architect: Herbert J. Krapp
Firm: Unknown
Add a photo for this theater!
This playhouse, which opened in 1921 for the Shuberts with "The Rose Girl", was designed by Herbert J. Krapp. The Ambassador was an intermittent movie theater from 1923 to 1940 and a full time cinema from 1945-1950.

It was known as the Cine Roma (moved from the Broadway Theatre on 52nd Street) during 1940-1941. The Ambassador also served at times as a radio and television studio before returning to the Shubert organization in 1956 and to legitimate theatrical use.

During it's short movie life, the Ambassador managed to premiere some of the most enduring classics in film history:

THE WHITE LADY (1923)
YIDDLE WITH HIS FIDDLE (1937)
ECSTACY (1940)
CHILDREN OF PARADISE (1947)
VOLPONE (1947)

Related Websites

Ambassador Theater
Contributed by Al Alvarez


YOUR COMMENTS

 
Alive and well and playing CHICAGO live.

http://www.ibdb.com/VenueImages.asp?Id=1036
posted by AlAlvarez on May 30, 2007 at 3:42pm
The Dumbells at the Ambassador Theater in 1921. Scroll down for photo. Click on photo to expand it.

posted by Lost Memory on Jun 15, 2007 at 7:52pm
It should be pointed out that the Ambassador is "built on a bias", the center axis of the auditorium and stage are at an angle to the street. The rear of the auditorium is in the southeast corner and the stage is in the northwest corner of the lot. It shares this characteristic with the Beacon Theatre on Broadway, and the late Roxy Theatre. One of the big musical hits here in 1921 was the Shubert's Schubert/Romberg musical "Blossom Time" whose road companies continued to cross America right up into the early 1950s. I had no idea that it had any cinema history.
posted by Ron Salters on Jun 18, 2007 at 11:08am
What is the basis for the claim that the Ambassador was once called "Cine Roma?" I've never seen that mentioned in any histories of the Ambassador, including the ones in William Morrison's "Broadway Theatres" and at Internet Broadway Database.
posted by Warren G. Harris on Jun 19, 2007 at 7:42am
Two other film titles come up for opening at the Cine Roma.
"Allegri masndieri" (The Make Believe Pirates) opened Oct. 19th, 1939

"Dottor Antonib, II" (Doctor Antonio) opened Dec. 1939.

The Internet Broadway Database does not give a complete history of the theatres. It based more on the Boardway shows then the movies.

posted by William on Jun 19, 2007 at 8:24am
A story in the NY Times claims that the New Yorker was the Cine Roma.

At the Cine Roma

NY Times March 28, 1936

The first offering of the Cine Roma Theatre (formerly the New Yorker) is an entertaining comedy romance called "Il Re Burlone" ("The Jester King"). The period with which it deals is the middle Eighteen Forties at the time of one of the several revolts of the people of Naples against Ferdinand II, the Bourbon tyrant then ruling the "Two Sicilies" with the aid of Austria and France.

Which New Yorker would the Times be referring to, the New Yorker or the Warners' Theater? Neither one has an aka name of Cine Roma.

posted by Lost Memory on Jun 19, 2007 at 8:27am
Cine Roma was one of many names used at the orignal Piccadilly Theatre at 1664 Broadway (I believe it's listed here as Warners or Warners'). Film Daily Year Books listed it as "Cineroma" for a period of about ten years from the 1930s into the 1940s, but I think that was due to laziness or confusion on the part of the editors. The theatre changed name and policy so many times that it was impossible to stay accurate...Although I'm only guessing, I suspect that the Ambassador was never called "Cine Roma." But I think that the name might have been used for a time by the legit 49th Street Theatre, which was just down the block from the Ambassador and tried showing movies under various names before shutting down for demolition in the early 1940s. That theatre was at 235 West 49th Street.
posted by Warren G. Harris on Jun 19, 2007 at 8:44am
"The White Lady" (1923) is one of the "most enduring classics in film history?" I'd never heard of it until I saw it mentioned in the introduction, and I can't find it in any of my reference books or in Daniel Blum's comprehensive "A Pictorial History of the Silent Screen." Perhaps that's not the correct title of the film?
posted by Warren G. Harris on Jun 19, 2007 at 9:04am
There probably was more than one Cine Roma. The NY Times also mentions a Broadway Cine Roma. That could be the Broadway Theater listed on Cinema Treasures although the Broadway Theater has no aka name of Cine Roma either. That would be this theater:

http://cinematreasures.org/theater/2250/

I checked the Imdb website for "The White Lady" in 1923 but its not listed. There is a movie called the "White Tiger" from 1923 listed on Imdb. I can't find anything closer than that.

posted by Lost Memory on Jun 19, 2007 at 9:25am
The Broadway Internet Database says that the Broadway Theatre had a period as Cine Roma in 1937, but I'm not sure that's true. Someone might have confused the Broadway Theatre with the Piccadilly/Warners/etcetera, which was also on Broadway and just a block away.
posted by Warren G. Harris on Jun 19, 2007 at 9:44am
The movie in question is Lilian Gish's THE WHITE SISTER, not THE WHITE LADY and it played at the Ambassador for over six months. The introduction I am credited for has been somewhat altered with new information since I first submitted material for this theatre over a year ago.

Cine Roma was a moving cinema company that went from venue to venue booking their product and changing the venue's name. The Colony/ Broadway (53rd) and the Ambassador were two of them.
posted by AlAlvarez on Jun 19, 2007 at 5:46pm
If thats the case Al, then this is another example of why altering descriptions and not knowing where the additional or changed information came from is a bad idea.

Okay, "The White Sister" with Lillian Gish and Ronald Colman is listed on Imdb.

posted by Lost Memory on Jun 19, 2007 at 6:41pm
And "The White Sister" is an acknowledged classic, and helped to establish Ronald Colman as one of the screen's greatest romantic stars. Lillian Gish played the title role of a girl who becomes a nun after learning that her lover was killed in the war. Needless to say, he wasn't!
posted by Warren G. Harris on Jun 20, 2007 at 6:52am
The Ambassador's connection with Cine Roma started on January 22nd, 1940, with the opening of "Il Paraninfo" ("The Matchmaker"), according to a review of the film in The New York Times of the next day. I don't think this affiliation lasted very long, and it's possible that the Ambassador was not actually re-named Cine Roma except in advertising and publicity. In May, 1940, Cine Roma returned to its original venue, the ex-Piccadilly/Warner, and operated there until early 1942, by which time fascist Italy had become one of America's enemies in WWII and the product supply dried up.
posted by Warren G. Harris on Jun 20, 2007 at 7:54am
I originally submitted the Ambassador about a year before it was actually posted. I suspect someone at CT felt it did not qualify due to its more significant legit history and wanted to review it further.

Either that or I sent them on a tail-spin looking up THE WHITE LADY and YIDL MITN FIDL.
posted by AlAlvarez on Jun 20, 2007 at 8:08am
It's interesting that this Broadway theater once played movies.
posted by Ed Blank on May 27, 2008 at 5:58pm
Renewing link.
posted by Ed Blank on Mar 30, 2009 at 7:43pm
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