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  Discover. Preserve. Protect.
Also known as Market Street, Alhambra, Frolic, Cameo, Marion Davies

Esquire Theatre

San Francisco, CA
934 Market Street
, San Francisco, CA, United States
(map)
Status: Closed/Demolished
Screens: Single Screen
Style: Unknown
Function: Unknown
Seats: 1008
Chain: Unknown
Architect: Unknown
Firm: Unknown
Add a photo for this theater!
The Esquire opened in 1909 as one of the first large size theaters on Market Street. First known as the Market Street Theatre, it was soon to be known as the Alhambra (1917), the Frolic (1919), the Cameo (1923), the Marion Davies (1929), and finally, the Esquire (1940). During the war years it was a popular first run outlet for Universal's Abbott & Costello comedies, Maria Montez Technicolored Exotica, and the ever popular Universal horror films which became its backbone.

By the 1960's, the rangier American-International product took over, and things got pretty seedy. Bay Area Rapid Transit (BART) construction ended its life in 1972 when it was torn down to make way for Hallidie Plaza, and the new Powell and Market BART station.
Contributed by Tillmany


YOUR COMMENTS

 
Syufy was the last chain to run this theater.

Anybody have any information on other theaters in that area: Powell(now occupied by a Burger King), Stage Door, Crest(known under several other names, now the Crazy Horse strip club--It was next to the Warfield), Regal (showed 4 features grindhouse-style, became a porn theater around 1973, later renamed Bijou when operated by the Mitchell Brothers--Now the LA Gals strip club), and the Centre (showed adult films from the early 60's on--What was it called prior & also what is it now?).
posted by scottfavareille on Jun 29, 2002 at 5:11pm
Also anybody have any information on: The Guild(was next to Market Street Cinema, became a Pussycat theater in late 1972, may be part of the current Market Street Cinema?), The Larkin(art house run by Walter Reade theaters, Mitchell Brothers acquired it in 1978 and switched to adult films, now is New Century strip club), and the Music Hall(was also run by Waler Reade--what is it now?)
posted by scottfavareille on Jul 1, 2002 at 9:35am
A 1967 night view of Market Street can be seen here, with the Esquire's vertical sign in the center, Pix to the left and the unlit vertical sign of the Telenews to the right.
posted by Bryan Krefft on Jul 10, 2004 at 7:48pm
Scott there are listings in Cinema Treasures for the following theatres that you requested info on. Powell #6404, Regal #5131, Guild #3300, Larkin #3143, Music Hall #5401. The address of the Crest was 1046 Market Street, but I don't have a history and it is not listed in Cinema Treasures. All these theatres are either on Market street or around the corner of Market street. Don't know about the Guild being part of the Market Street Cinemas, the address for the Market St. Cinemas is 1077 and the Guild was listed at 1069.
posted by Chuck1231 on Jul 10, 2004 at 8:31pm
I saw one of the last movies to play the Esquire it was a Vincent Price film. My shoes stuck to the carpet it was so sticky. The Esquire was torn down to make room for the the Powell St Bart Station.brucec
posted by brucec on Jul 11, 2004 at 10:21am
The Esquire's vertical sign (and part of the marquee) can be seen on the right-hand side of this 1967 photo of Market Street under construction.
posted by Bryan Krefft on Nov 1, 2004 at 4:30pm
From the SF Public Library website:

http://webbie1.sfpl.org/multimedia/sfphotos/AAA-8674.jpg
posted by ken mc on Oct 28, 2005 at 5:46pm
1964 photo of the Esquire Theatre
http://webbie1.sfpl.org/multimedia/sfphotos/AAd-8080.jpg
posted by Chuck1231 on Nov 18, 2005 at 12:53am
En fuego:

http://webbie1.sfpl.org/multimedia/sfphotos/AAA-9119.jpg
posted by ken mc on Dec 12, 2005 at 2:44pm
Another photo from the SFPL:

http://webbie1.sfpl.org/multimedia/sfphotos/AAB-6455.jpg
posted by ken mc on Dec 20, 2005 at 2:29pm
1956:

http://webbie1.sfpl.org/multimedia/sfphotos/AAB-6543.jpg
posted by ken mc on Dec 20, 2005 at 3:57pm
Here is a puzzle. This store on Market Street was clearly a theater at one time. Any ideas?

http://webbie1.sfpl.org/multimedia/sfphotos/AAC-6828.jpg
posted by ken mc on Dec 20, 2005 at 4:01pm
Here is a photo of the theater/market in the picture above, showing its vertical sign and its location across the street from the Orpheum:

http://webbie1.sfpl.org/multimedia/sfphotos/AAB-6487.jpg
posted by ken mc on Dec 20, 2005 at 4:06pm
1949:

http://webbie1.sfpl.org/multimedia/sfphotos/AAB-6458.jpg
posted by ken mc on Dec 20, 2005 at 4:57pm
1943:

http://webbie1.sfpl.org/multimedia/sfphotos/AAB-6339.jpg
posted by ken mc on Dec 20, 2005 at 5:38pm
I can only recall seeing one movie here. And that because some guy was handing out flyers for it on the street.

The Incredible Two-Headed Transplant with Ray Milland and Rosie Greer attached that the neck and wearing bib overalls.

The Telenews pictures were interesting as it had a large fire in the 40s or 50s.

I seem to recall that there may have been a 3rd theatre next to this one. Some guy had gained control of that theatre and had found dozens of old westerns in the basement. He turned it into a grind theatre at $1 a head, kept it open 24 hours a day with a lot of winos sleeping in the seats and one day the projector (which had an open gas flame in it instead of a bulb !) caught the film and the theatre on fire !!

George Senda
Concord, Ca
posted by GSenda on May 12, 2006 at 4:25am
projection lamphouses from that era used carbon arc as a light source.
posted by William on Mar 17, 2007 at 8:41am
Here's a postcard from 1957 of Market Street, with the Esquire as well as the Telenews, which doesn't have it's own listing on Cinema Treasures yet? The Paramount's marquee can be seen in the far distance. http://www.flickr.com/photos/pulp-o-rama/888593338/in/set-72057594129975085/
posted by Roloff on Jul 24, 2007 at 2:45pm
IN the above postcard picture you can also see the vertical of the Warfield Theatre.brucec
posted by brucec on Jul 24, 2007 at 3:11pm
Thanks! I'll need to update my info.
posted by Roloff on Jul 24, 2007 at 3:12pm
During the mid 1980s I lived in SF and my landlady, who was 90YOA at the time, said W.R. Hearst chose this location for his sweetheart's theatre because from his office desk he could watch those giant "rosebud" pink neon letters spell out MARION DAVIES.
posted by Seymour Cox on Oct 27, 2007 at 2:04pm
According to some sources, Rosebud was Hearst's pet name for a particular part of Davies's anatomy. An in-joke for Orson Welles in Citizen Kane.
posted by ken mc on Oct 27, 2007 at 3:07pm
To Ken mc. Your photos from 2005 were of the entrance to the Crystal Market. It was never a theatre. Beyond the signage was a large indoor market which was the delight of downtown food shoppers. It had a large glass ceiling and went all the way back to Mission St. and beyond the buildings over to 8th St. It was torn down to build a huge hotel complex (Del Webb's Townhouse) which is now being slated for demolition to build new housing.
posted by Fred Beall on May 4, 2008 at 7:14pm
OK, thanks for clarifying.
posted by ken mc on May 4, 2008 at 8:13pm
Close but no cigar. LOL

posted by Lost Memory on May 4, 2008 at 8:16pm
In Answer to this comment:

Here is a little more info about The Crystal Market on Market street. It was built as a "super" market sometime in the 1920s and was one of the first and largest supermarkets established . Built on a former circus grounds, the store building was 68,000 square feet, with parking for 4,350 cars.
posted by Philbert Gray on Jul 8, 2008 at 1:19pm
Here is a 1942 photo from the new Life collection on Google:
http://tinyurl.com/5d86kn
posted by ken mc on Nov 20, 2008 at 1:10pm
The link to the Life magazine photo was originally found by a new member named "misterboo". Let's give proper credit to the person that actually found the photo. Thanks "misterboo".

posted by Lost Memory on Nov 20, 2008 at 1:15pm
Here is another 1942 photo from Life showing the Esquire and the neighboring Telenews theaters:
http://tinyurl.com/5ab9j5
posted by ken mc on Nov 21, 2008 at 2:47pm
Don't forget the Warfield Theatre just on the next block on the left side of the picture.

And Win with Warren billboard too.
posted by William on Nov 21, 2008 at 3:00pm
I think Earl Warren was running for governor at that time.
posted by ken mc on Nov 21, 2008 at 3:02pm
Thanks to "misterboo" for the above Life Magazine photo link.

posted by Lost Memory on Nov 21, 2008 at 4:26pm
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