Telenews Theatre

This is a photo showing both the Telenews and Esquire Theaters.

San Francisco’s Telenews Theatre was the first in a chain that would eventually expand to 13 newsreel houses, according to a web page about the history of newsreels from the University of San Diego (I found the University’s website to be a massively unusable mess, so here’s Google’s cache of the page.)

This page at the Dallas Historical Society’s website has a couple of articles about Telenews Theatre in Dallas, including one about the grand opening. The 1941 article says that the Dallas Telenews was the 11th in the chain. It gives a description of way the place operated which probably applies to the other theatres in the chain as well.

The first article at the Dallas site names one Herbert Scheftel as the president of Telenews. Scheftel, it turns out, went on to be a pioneer in the television and cable industries as well as a real estate mogul who was one of those responsible for New York’s monstrous Pan Am Building, and he died as recently as 2000. Neither his obituary in the New York Times nor his paid death notice in the same paper mentions Telenews, but the latter does lead with the fact that he was the grandson of Ida and Isadore Straus, the elderly couple who owned Macy’s Department Store and who famously made their final journey to Davy Jones' Locker on board the Titanic. I wish newspapers would get their priorities straight. We want to know about the theatres, dammit!

Incidentally, on page 41 of Jack Tillmany’s book “Theatres of San Francisco” there’s a photo of the entrance to the San Francisco Telenews, showing the yards and yards of neon in the splendid soffit that extended from under the marquee all the way to the front doors. Sitting on the terrazzo was a stuffed polar bear, it’s slightly-open maw no match for that of the theatre.

One unique feature of Telenews Theatres was that the managers of each house in the chain would edit the newsreels provided by the major studios, adding in locally produced footage about local events. One brief bit of film that was probably produced by the San Francisco Telenews Theatre’s manager has survived in the Prelinger Archives, and is available at the Internet Archive. It’s called Dead Fair, and consists of scenes of the Golden Gate International Exposition’s grounds and buildings after the fair had closed in 1940. (Adobe Flash Player 7.0 or above required, and Javascript must be enabled)

You can see the Telenews and the Esquire in this 1963 photo.