St. Francis Theatre & Baronet Theatre

965 Market Street,
San Francisco, CA 94102

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St. Francis Theatre & Baronet Theatre

Opened as the Empress Theatre December 4, 1910, this theatre was taken over by Sid Grauman March 25, 1917 and renamed the Strand Theatre. A Robert-Morton 3 manual 16 rank theatre organ was installed. On August 8, 1925 it was renamed again, this time as the St. Francis Theatre. By 1941 it was operated by the Fox West Coast Theatres chain.

On August 1, 1968, the theatre was twinned, and the downstairs screen was christened the St. Francis Theatre, while the upstairs screen was renamed as the Baronet Theatre.

The St. Francis Theatre closed in May, 2001. It stood empty until April/May 2013, when it was demolished to build a shopping mall. The same scheme also led to the demolition of the Pantages Theatre in June 2013.

Contributed by William Gabel, Floyd Perry Jr.

Recent comments (view all 43 comments)

Snooze_King on June 12, 2013 at 8:39 pm

I moved to SF in 1984 from Vancouver and immediately applied to every movie house in “The City.” I ended up working at the Regency III, and the manger laughed when I told him I’d applied to the St. Francis. He said that Market Street had the St. Francis, a Jack in the Box and a video arcade all within two minutes of each other, and all three businesses depended on the “tough guys and bad dudes” as their best customers.

I left SF in 1993 and haven’t been back, but I’ve seen pictures of Mid-Market’s decline and didn’t think such a thing would ever happen to it.

stevenj on June 13, 2013 at 10:43 am

Mark Ellinger’s fabulous blog (with some great photos of not only the St Francis but many of the other theaters between 5th and 9th St) Up From The Deep chronicles the section of Market St known as Mid Market:

While change is in the air for this stretch of Market St with Twitter buying up an entire building near 9th St and other internet companies being swooned by the City to set up headquarters in hopes of a revitalization, and the shopping mall going in where the St Francis stood near 5th St, it still remains mostly run down.

Last year I found a copy of Abby Wasserman’s book Praise, Vilification & Sexual Innuendo or, How to be a Critic – The Selected Writings of John L Wasserman 1964 – 1979 (the late entertainment critic for the SF Chronicle) in a used book store. One of the chapters “Movies that Suck” features his review of “Street People” at the St Francis. The (hilarious) review is more about the experience of going to the St Francis in the mid 70’s and a few of the customers seated around him than the actual film itself.

jordanlage on August 5, 2015 at 10:42 am

Caught a matinee showing of the re-release of THE EXORCIST at the St. Francis in the summer of 1977. Maybe timed to prime audiences for the upcoming release of EXORCIST II: The Heretic. I hadn’t seen the film before, having been too young to go when it was initially released in 1973. This was the 1st screening of the re-release run at the St. Francis and I recall being very confused as to the chronology of the story. It seemed to jump forward in its narrative time frame — the climactic exorcism began about 20 minutes into the showing of the film then jumped back in time, then it it jumped inexplicably to another part of the film. Turns out the the projectionist had gotten the reels all mixed up. Despite the confusion, afterwards I was still rattled as hell (and nauseous) and a crowd had gathered in the lobby to bitterly complain to the manager about the reel snafu. I remember a young woman who had brought her infant daughter to the screening being among the most vociferous complainants.

geener on September 1, 2017 at 9:48 am

The Strand theater was purchased by Paramount in 1925 after a Civil Lawsuit. You can read about it here:

ajtarantex on September 1, 2017 at 1:30 pm

Jordangle , i was the Manager at the time that happened I remember it like it was yesterday . We had a union projectionist at the time he was in his late 70’s and he couldn’t remember what reel he put on he was rattled .

bigjoe59 on May 14, 2018 at 1:53 pm


the intro states that when this theater was twinned in 1968 the main auditorium downstairs retained the name while the upstairs auditorium was named the Baronet in honor of the recently closed Coronet/ Baronet in Manhattan. the Coronet/Baronet didn’t close till 2001.

rivest266 on July 29, 2018 at 11:23 am

This opened on December 4th, 1910. Grand opening ad in the photo section.

rivest266 on July 29, 2018 at 4:10 pm

Reopened as Strand on March 25th, 1917. Ad in photo section.

rivest266 on July 30, 2018 at 4:11 pm

and reopened as St. Francis on August 8th, 1925. Another ad posted.

rivest266 on August 10, 2018 at 5:04 pm

Baronet opened on August 1st, 1968. Another ad posted.

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