938 Market Street,
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The Pix Theatre was a conversion of former retail space inside the much older Garfield Building. It opened on April 4, 1946 with Joe E. Brown in “Riding on Air” & Roy Rogers in “Border Legion”. From August 25, 1950 to 1955 it was re-named Newsvue Theatre, screening newsreels & shorts. It then went back to the Pix Theatre and was closed in December 1972 when it had been screening adult movies.
It was demolished, together with its near neighbors the Esquire Theatre & Telenews Theatre, and the site is now occupied by Hallidie Plaza and a below street level entrance to the Powell & Market BART station.
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