Crazy Horse Theatre

980 Market Street,
San Francisco, CA 94103

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Additional Info

Previously operated by: Fox West Coast Theatres

Functions: Live Performances

Previous Names: Lesser Nickelodeon, Grauman's Theatre, Maio Biograph, Circle Theatre, New Circle Theatre, Newsreel, Cinema, Crest Theatre, Egyptian Theatre, Electric Theatre

Nearby Theaters

Crest Theatre exterior

Opened in 1909 as the Lesser Nickelodeon. Since 1994 it’s the Crazy Horse, a "Gentleman’s Club" featuring live lap dancers.

So what happened in between? First of all, around 1910, a young man by the name of Sid Grauman took it over and renamed it Grauman’s Theatre. Two years later, Sid opened up the much bigger and better Imperial Theatre up the street, and his former haunts became known as the Maio Biograph.

In 1922 the magnificent Warfield Theatre was built next door, and after a couple years, it was time for another name change, this time to the Circle Theatre.

On October 12, 1932, for some reason or other, it was renamed New Circle Theatre; on December 14, 1939, another name change, this one for a reason: the Newsreel. The Telenews had just opened down the street that September, and was doing very well. The war had already broken out in Europe, there was plenty of news to go around, so why not give it a whirl!

By the end of World War II, the Newsreel game had dried up, but the name stayed on, at least for a while. Then, in 1949, Fox West Coast Theatres took it over and renamed it the Cinema, ostensibly as a moveover house to provide a little longer Market Street run for their first run features that could no longer sustain the high overhead of their larger theatres.

This simply didn’t work out, and soon it was back to the same old grind. On July 23, 1958, the name was officially changed to the Crest Theatre, and the policy was no more nor less than about a half dozen other theaters up and down Market Street, three features for fifty cents.

New management took over on June 28, 1978 and renamed it the Egyptian Theatre, and then on November 18, 1981 the Electric Theatre.

In February 1994, the Electric closed its doors for the last time and it seemed to be all over. But there was life, a lot of life, in the old girl yet. On July 26, 1994 the lights went on again in a big way as it returned to life as the Crazy Horse Strip Club, aka Crazy Horse Theatre, featuring live lap dancers! It’s still going strong. That’s show biz, but only in San Francisco!

Contributed by tillmany

Recent comments (view all 11 comments)

kencmcintyre on December 12, 2005 at 4:44 pm

Is that the Warfield next to the Crest in the picture directly above? It’s the only theater in SF that ends in “ELD”.

MarcDom7 on August 14, 2006 at 1:42 pm

That is, in fact, the Warfield.

seymourcox on October 27, 2007 at 4:16 pm

Have often wondered why Hollywood never filmed a biopic about the colorful life of legendary showman Sid Grauman.
Rumor says that during the Klondike Gold Rush, Sid Grauman ran a highly successful brothel in Dawson City, Alaska. When Sid heard that flickers were attracting hordes of ticket buyers he converted the downstairs saloon into a daylight nickelodeon, while still maintaining his profitable upstairs cat house. Eventually the nickel and dime cinema began to bring in almost as much loot as did his soiled doves. By Autumn of 1908 gold became tapped out and Dawson City was floundering, it was then that Grauman absconded with the funds of his fancy ladies leaving the girls flat broke to face an oncoming harsh winter alone and broke.
Sid moved to San Francisco and opened this profitable, no frills movie house. The rest of the story can be found amoungst these many pages of CT …

kencmcintyre on January 1, 2009 at 12:03 pm

Here is an approximate timeline regarding the various incarnations of this building. Some of the akas are missing from the caption.

980 Market:

Lesser Nickelodeon 1909
Grauman’s 1910
Maio Biograph 1912-1924
Circle 1924-1932
New Circle 1932-1939
Newsreel 1939-1949
Cinema 1949-1958
Crest 1958-1978
Crest Theatre in 1967.
Egyptian 1978-1981
Electric 1981-1994
Crazy Horse 1994-

kencmcintyre on March 12, 2010 at 11:44 am

Crest should be added as an AKA.

TLSLOEWS on July 15, 2010 at 12:01 pm

Man a lot of A.K.A.s on this one.

DavidZornig on March 12, 2016 at 10:04 pm

1973 photo as the Crest added courtesy of Michael Thomas Angeloā€ˇ.

rivest266 on August 1, 2018 at 2:37 pm

Opened as Newsreel on December 15th, 1939. The Telenews stepped up their newspaper ad budget when this opened.

rivest266 on August 5, 2018 at 3:01 pm

Listings for Cinema started on December 3rd, 1949. no special ad.

rivest266 on August 13, 2018 at 10:34 am

Reopened as Egyptian on June 28th, 1978. Small ad uploaded.

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