Plaza Theater
Augusta Road,
Greenville,
SC
29605
Augusta Road,
Greenville,
SC
29605
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The Lewis Plaza Shopping Center was developed by R.M. Caine in 1948 as a shopper’s village. The architects of the Plaza Theatre were Beacham Associates built by Triangle Construction. First film was February 28, 1949 with “Romance on the High Sea”. The theatre was the third of the Star Theaters Circuit based in Greenvillle which was bought out by the Fuqua Circuit in 1972 along with the Astro. It closed at the beginning of 1978 just shy of its 30th anniversary.
Architects were Beacham Associates built by Triangle Construction. First film was February 28, 1949 with “Romance on the High Sea”
March 11th, 1949 grand opening ad in the photo section.
When I lived in Greenville, the Plaza used to get all the movies made by MGM and a few big-ticket titles from other studios. “West Side Story” played there, as did “King of Kings”, “How the West Was Won”, “My Fair Lady”, “The Unsinkable Molly Brown” and “Doctor Zhivago”. The Carolina got the movies from 20th-Fox and Columbia — “The Robe” and “South Pacific” played in re-release at the Carolina. “The Sound of Music” played for nearly four months in 1965 at the Carolina, as well. I also saw “Lawrence of Arabia” there, along with “The Music Man” and “Gypsy”, “Whatever Happened to Baby Jane” and “Those Magnificent Men in their Flying Machines”. I spent many, many hours watching movies at the Carolina.
The location and the photo are way off. The theatre was located at the back of Lewis Plaza. The basic building is still there. Comfortable, and the best popcorn in town. The first movie I saw there was “Mary, Mary” with Debbie Reynolds. The last: “Planet of the Apes”
The theatre in Wade Hampton Mall was the Mall Cinema, which opened in 1964 or 1965.
There was also a theater in the Hampton Mall shopping center.
Was in Lewis Plaza shopping center.