Sun Sing Theatre

75-85 E. Broadway,
New York, NY 10002

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Sun Sing Theatre

Viewing: Photo | Street View

This theatre was located under the Manhattan Bridge. The Florence Theatre was opened prior to 1926 when it was operated by the Meyer & Schneider circuit. It is now demolished.

Contributed by OttoBurger

Recent comments (view all 17 comments)

Judith Thissen
Judith Thissen on January 8, 2010 at 8:38 am

In the mid 1920s the Florence Theater was operated by the M & S Chain. Jacobs was probably one of the partners in this extended network, so was Rosenzweig. There was no Yiddish vaudeville theater on this location in 1911. We would expect an ethnically mixed audience indeed but the owners were Jewish and they advertised for this theater in the Yiddish press.
By the way, Yiddish vaudeville did extend well beyond Houston Street, actually most of the Yiddish music halls were in the area below East Houston and north of East Broadway.

Al Alvarez
Al Alvarez on January 15, 2010 at 4:45 pm

I agree with Warren’s post of August 3, 2007 that this opened in 1921 as the New Strand.

takicat on November 9, 2010 at 8:09 am

I worked on this film in 1981.We shot inside the Sun Sing and a year later saw the movie there.

FatMan1059 on May 9, 2012 at 7:00 am

@ Warren G. Harris, your 3 picture links posted in 2008 are not viewable. PHOTO BUCKET MESSAGE: Page not found But now that you’re here, go ahead and search through the billions of photos, images and videos on Photobucket. If you can post links again it would be greatly appreciated. That movie house was one of the many my friends went to in the 60’s and 70’s.

FatMan1059 on May 9, 2012 at 7:10 am

I read an article in the December 3 1923 New York Times that the receipts were stolen by two “Highwaymen”. The receipts were from the Florence theater on West Broadway and the Atlantic Gardens theatre on the Bowery. They hijacked the taxi cab which was carrying the couriers to deposit the money in the safe at the Delancey Street Theater on Orchard Street.

FatMan1059 on May 9, 2012 at 7:26 am

I also read of a Florence Theater on 331 or 321 Bowery Street if anyone has any info on this,it seems interesting. I did a zip code check and nothing turned up on 10002, thanks.

Al Alvarez
Al Alvarez on May 9, 2012 at 8:11 am

FatMan, if you read previous posts you will find your answer.

Mike (saps)
Mike (saps) on May 9, 2012 at 11:25 am

Thanks for the photo, LostMemory, wherever you are.

AndrewBarrett on December 27, 2014 at 7:47 pm

Does anybody know anything about the Smith or Seeburg-Smith theatre pipe organ that used to be installed at the New Strand Theatre in New York City?

inspectorcollector, do you know anything about this organ?

According to “The Encyclopedia of the American Theatre Organ” by David L. Junchen, pg. 630, the “New Strand Th.” had a Smith theatre pipe organ installed in 1916. No other details (such as size of the organ, blower info etc) were known at the time of the book’s publication. The only other info given in the entry is that the theatre was “Located at 78 East Broadway” and so must have been this same theatre.

Does anybody know more about this organ and where it (or its parts) is/are today? Thanks!

richardkoenigsberg on September 9, 2017 at 7:32 pm

Yes, this was the third Chinese movie theater…where I spent hours whiling away the time. You could hear the train pass by frequently. Plenty of leg space, double bills. Politically incorrect films that would shock the non-Chinese. They did a slow-motion rape scene.

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