New Vision Theatres Cranford Theatre

25 North Avenue,
Cranford, NJ 07016

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New Vision Theatres Cranford Theatre

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The New Branford Theatre was opened on November 29, 1926 with Noah Berry in “Padlocked” It had 1,300 seats and a Wurlitzer pipe organ. In 1927, the name was changed to Cranford Theatre. By 1941 the Cranford Theatre was operated by Warner Bros. Circuit Management Corp.

Listed in the 1951 FDY as having 1,209 seats, the theatre was later twinned and was operated by Cineplex Odeon in the 1980’s and 1990’s. In 1998, it was taken over by an independent operator and was divided into five screens, and currently shows first run movies. Operated by Digiplex Destinations, it was taken over by Carmike Cinemas in 2014. Taken over by NewVision Theatres in March 2017 it was renamed Cranford Theatre again.

Contributed by TC

Recent comments (view all 29 comments)

rivest266 on August 26, 2014 at 6:28 pm

This is now taken over by Carmike Cinemas. Now they have cinemas in the three largest markets in the USA (NYC-LA-Chicagoland)

robboehm on July 6, 2015 at 10:12 am

The Wurlitzer organ was reported to have cost $15,000.

I’ve uploaded a picture from which shows the theater for the brief period it was the Branford.

NYer on July 6, 2015 at 10:41 pm

Just went this past Wed evening to see “Love & Mercy” the Beach Boy’s Brian Wilson biopic. This is a nice neighborhood place. A huge single screen cut up into small auditoriums, they always feature a mixed bag for everyone, from the big blockbuster to the latest art house fare. Others shows I’ve seen her, “The Devil Wears Prada”, Helen Mirren in “The Queen” and “Prairie Home Companion.

walterk on July 7, 2015 at 9:47 am

I’ve just uploaded an ad for opening night in 1926, which took place a week after the 534 seat Cranford Theatre closed. A local civic minded group known as the Cranford Booster Club initiated a movement to convince the owners of the new theatre to rename it the Cranford. They were successful and the New Branford became the New Cranford on January 27, 1927, with some fanfare. I’m also uploading a photo I took while passing through town last week.

markp on March 5, 2016 at 7:46 am

I can see this theatre closing once AMC assumes control of it after the Carmike purchase is complete.

crazyformovies on January 12, 2017 at 3:05 pm

great theater saw lots of movies there

The_Batman_Professor on June 20, 2017 at 1:20 pm

First film I saw at this theater was STAR TREK III. Also saw RE-ANIMATOR here – what a blast!

moviebuff82 on June 20, 2017 at 1:50 pm

Wow. The current parent company of this theater also owns other theaters that AMC had to divest upon the acquisition of Carmike due to proximity to AMC’s own theaters.

FrankieattheMovies on August 28, 2017 at 11:52 am

great theater saw lots of movies there from the 90s till now. i remember being a twin cinema. I happen to see the last movie when they had only 2 screens twin cinema in 1998 before it closed to turn into a 5 screen theater and reopen in july 1998. I was there when it reopen in july 1998. Its a nice theater one of my favorites!

jeffpiatt on February 5, 2018 at 3:51 am

New vision has rebranded this theater as “New Vision Theatres Cranford Theatre”

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