Loew's Colonial Theatre

651 Penn Street,
Reading, PA 19601

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April, 1924 program from the Colonial Theater

Viewing: Photo | Street View

The Colonial Theatre was one of Reading’s first large theatres built specifically for movies, and opened on April 15, 1917, with “Sleeping Fires”. It was operated by Carr & Schad, which had the local franchise for Paramount-Artcraft releases. In September, 1925, the Loew’s Inc. circuit took over and ran the Colonial Theatre through its peak years as home for all the major MGM releases, including “Gone With the Wind”.

In 1963, Loew’s declined to renew its lease when it expired, and Stanley Warner took over for five years. In 1968, some “indies” took over but lasted only one year.

The Colonial Theatre closed in 1969 and was demolished in 1970 to make way for a shopping mall that was never built. A similar fate awaited its rival and near neighbor, the Embassy Theatre.

Contributed by Warren G. Harris

Recent comments (view all 7 comments)

TLSLOEWS
TLSLOEWS on December 1, 2009 at 11:45 pm

Nice photo, you can tell that it was an old LOEWS marquee, redone for the new owner.

rivest266
rivest266 on February 7, 2010 at 8:20 pm

Grand opening ad can be seen at View link (2 pages)

TLSLOEWS
TLSLOEWS on July 13, 2010 at 8:27 pm

Nice ad Mike R.

Mike Rogers
Mike Rogers on October 9, 2010 at 1:23 am

Nice ad Mike R from another mike R.

Bruce Calvert
Bruce Calvert on October 24, 2012 at 3:05 am

A 1924 Program from this theater is at the Silent Film Still Archive.

rivest266
rivest266 on June 22, 2014 at 12:33 am

April 15th, 1917 grand opening ad in photo section

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