AMC Loews 84th Street 6

2310 Broadway,
New York, NY 10024

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Reclining theatre seats

Viewing: Photo | Street View

The Loews 84th Street sixplex opened on March 15, 1985. Designed by architectural firm of Held & Rubin, it was built as the replacement of Thomas Lamb’s 83rd Street Theatre which occupied the southern half of the same block-front next door. It was the first phase of a condominium development on the block. Loews did not want to lose the location, so the developer built it in complicated exchange for the 83rd Street theatre site. The developer also retained the air-rights over the new theatre.

Upon completion of the new theatre, the new sixplex and old quad operated simultaneously for a brief time, then the quad closed and the developer took possession. After the quad was demolished, the condominium building was built on its site and on top of the new 84th Street sixplex, since he had retained the air-rights. Looking at it today it appears to be one building, but it is actually two separate buildings, and Loews owns its building.

The original interior was a hideous gold-and-brown color-scheme with foil ceiling panels and fluorescent lighting in the lobby areas, with a gold-with-brown-spots carpet that always reminded me of leopard-skins. The auditoriums were unremarkable. It was redecorated in about 1991 with gray wall covering, blue and red carpet and pearl-gray ceiling panels. The auditoriums had blue and red soundfold draperies on the upper walls with a gray carpet “wainscoting” on the lower walls. Odd prism type wall sconces were also added, and the ceilings were painted black.

In 1995 the original Griggs push-back seats were replaced with new Irwin rocking chair seats.

In 1996, the lobby areas were redecorated again, this time as an “audition” for the Rockwell Group, an architectural firm that has since done the ‘theme’ designs for many of newly-built Loews plexes. The two and a half story entrance main lobby was the focus of the design, with the fluorescent lighting thrown out and replaced with a lot of cove lighting and stage-type lighting in many colors. Stylized cutouts of various New York City landmarks, the Empire State and Chrysler Buildings, the Guggenheim Museum, the (late) World Trade Center, Grand Central Terminal and even the marquee of Radio City Music Hall were installed on the side walls. The lighting was on computerized dimmers and simulated dawn-day-dusk-night scenes. The carpet was predominately red, with a deco style cartoon. The ceiling was painted dark-blue. The focal point of the room, however, was a giant popcorn bucket and soda cups standing on a pylon on the center of the room above the concession stand. The basketball-size popcorn kernels jumped up and down on hydraulic stems with strobe lights flashing underneath them to simulate popping.

In 1997, the marquee was re-done. The plain anodized aluminum was covered with stainless steel, and the fluorescent zip-change letter panels replaced with a red LED digital attraction panel. Red outlining neon and large red “Loews” letters and spotlight logo were also added.

Recently, the carpet has been changed to a blue carpet with a black deco-style cartoon. The red LED digital attraction panel has also been replaced with a 256 color 24 x 216 pixel display that does all kinds of tricks.

At one time, the Loews 84th Street was the highest grossing movie theatre in the country. It was the highest grossing theatre in NYC until the Loews Lincoln Square opened in late 1994.

Theatres 1, 2 and 3 on the upper level have capacities of 314, 436 and 439 respectively, and theatres 4, 5, and 6 on the lower level have capacities of 292, 475 and 429.

Contributed by dave-bronx

Recent comments (view all 42 comments)

ErikH on April 29, 2013 at 12:54 am

I checked the listings for the Loews 84th this weekend and noticed a drop in the number of films playing there. Based on the listings for the weekend (and into the following week), it seems that films are only being shown on three of the six screens. I haven’t had the chance to walk by the theater to inquire, but my hunch is that the auditoriums are being renovated. If so, an overdue development, to put it mildly.

DavidMorgan on May 28, 2013 at 10:48 pm

The theatre is being renovated in stages. In at least one room comfortable reclining chairs have been installed, which cuts down on seating capacity while making the audience virtually horizontal. When attending “Star Trek Into Darkness” other audience members were similarly bemused by the recliners. It was like being in your living room with the largest TV screen in the world. The hazard is if the movie is a real dozer – reclined, you are more inclined to fall asleep.

moviebuff82 on October 26, 2013 at 6:26 pm

there was an article in last week’s NYT about the luxury seat resurgence and has photos of the seats in this theater.

dave-bronx™ on October 26, 2013 at 7:19 pm

Was the new seating installed on the original sloped floor, or have the auditoriums been converted to stadium seating?

hdtv267 on March 15, 2014 at 8:48 pm

in answer to Dave’s question, there is now stadium seating and quite ample space between rows.

If you live in New York City or live any place near it I don’t understand why you wouldn’t attend a movie here than some nondescript mall googolplex.

This was one of my favorite film going experiences today. Reserved seating, plush recliners, courteous and attentive staff (when I was dashing out to refill my water bottle, someone standing on the floor I was in [bottom floor] informed my I could use the Coke FreeStyle machine and get my water from there.

It’s so enjoyable even with the reserved seating if you wish to not view previews you don’t have to. You’ve got a ticket reserved. The only downside was what I noticed when I left and headed out onto Broadway- the ticket buying process at the box office can be quite cumbersome with people picking their seat locations , so if you’re running late this could be a problem.

I used my AMC Stubs reward and bought ticket online and selected my seat that way and picked up using ticket kiosk.

Movie I attended was “The Grand Budapest Hotel"which was a really enjoyable movie- but you need to be a fan of Wes Anderson to truly enjoy it.

dave-bronx™ on March 15, 2014 at 10:08 pm

hdtv267: In other areas of the country they have taken some of their aging, smaller but still profitable theatres [ ] and installed the reclining seats and upgraded the concession operation, plus they have installed ‘MacGuffin’s Bar’ in the lobby, serving beer, wine and spirits that you can drink there or take to your seat. Have they done that here? I’m curious to know if that creates problems in that particular theatre, especially if they are still booking it as an action house.

hdtv267 on March 15, 2014 at 11:30 pm

I didn’t visit the concession stand on my trip. They did re-do the lobby and moved it over to the side. I had attended a 9:30 am showing and well with having Artie’s down the street, I didn’t have need to visit.

No sign of a bar of any kind there and it might be a good thing,since I located an article about this now being called the “perfect theatre for couples”– knowing that the arm-rest in adjoining seats can be lifted up, who knows.

Here’s that linkage….

celboy on May 23, 2014 at 2:10 pm

I went last night for the first time to this theater. Wow!

So worth the extra subway stops.

Do all screens here have the same seats?

Logan5 on September 24, 2014 at 7:12 pm

“The Rocketeer” showed at the Loews 84th Street 6 in 70mm 6-Track Dolby Stereo SR beginning on Friday June 21, 1991 (the film’s nationwide release date).

moviebuff82 on February 18, 2015 at 2:45 am

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