Starlite Drive-In
2560 Rosemead Boulevard,
South El Monte,
CA
91733
2560 Rosemead Boulevard,
South El Monte,
CA
91733
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I grew up less than a mile from this theater. Went there many times with my father in the 50’s. I loved it! Back then it was fairly common for cars to have spot lights on them. In between shows people would turn on their spots, and have “wars” on the screen with each other.As I recall prices were about $1.25 a “CAR LOAD.” When prices went to “Per Person” people would hide friends in the trunk and sneak them in. Those were fun times!
Allegedly, this place is ripe and ready for a rebirth. Nothing concrete, just rumblings…
Here is a photo of the marquee from February 2011:
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According to a comment posted to one of the photos that Monika linked on 3/17/08, the snack bar still exists and is “vintage.” I stopped by today, but it wasn’t open and the gate was closed. The marquee is worth the visit however. I hate to see any theater marked as “closed/demolished” as long as there are still some features to see.
Although Southwest Builder and Contractor announced in the issue of June 13, 1947, that Clifford and William Balch were preparing the plans for this theater, it appears that the owners decided to go with another architect. The March 25, 1950, issue of Boxoffice Magazine said that the Starlite was scheduled for a May opening, and that it had been designed by Los Angeles architect J. Arthur Drielsma. The magazine said that the theater could accomodate 850 cars. The original owners and operators of the Starlite were Ford Bratcher, his brother Carl Bratcher, and Byron Congdon.
I wouldn’t call the style Art Deco. If anything, it was Art Moderne, with early Googie overtones.
This is a June 2008 photo.
Here is another recent photo.
Here are two photos of the Starlite, taken March 2008:
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Here is a February 1975 ad from the LA Times:
http://tinyurl.com/3967qj
From socaldriveins.com:
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The Starlite was designed by William Glenn Balch and Clifford A. Balch. I believe it opened in 1948 or 1949. It was the only drive-in I ever attended.